FIERE DI PARMA AND KOELNMESSE JOIN HANDS TO BOOST TUTTOFOOD’S INTERNATIONAL PRESENCE
Cologne, 29 January 2024 – Koelnmesse and Fiere di Parma proudly announce the expansion of their partnership. Having successfully collaborated in the Food-Tec industry for the past 8 years, the two organizations are now extending their cooperation to the Food & Beverage sector.
Starting in 2024, TuttoFood will be supported by Koelnmesse, the organizer behind globally renowned food fairs such as Anuga and ISM. With its extensive global sales network and international expertise, Koelnmesse, in collaboration with Fiere di Parma, aims to reinforce the already established position of TuttoFood.
As of today, therefore, the Agri-Food companies market benefits from a single trade fair platform that has in its portfolio Anuga-Cologne, the world’s leading event, Cibus-Parma, the biggest and iconic exhibition of Made in Italy food, and TuttoFood-Milan, which will host the trends of the global Food & Beverage industry.
The successful culmination of this venture is attributed to the shared vision of all shareholders and directors of Fiere di Parma and Koelnmesse. Their unwavering commitment to the growth of their respective fairs in their regions has made this systematic operation possible. The Parma-Cologne-Milan alliance not only solidifies the leadership of these cities in the Food & Beverage fair sector but also underscores Europe’s pivotal role in shaping a conscious and sustainable global food model.
Gerald Böse, CEO of Koelnmesse, at the time of the signing stated: “We’re excited to announce the extension of our partnership with Fiere di Parma. The further expansion of our involvement in the food and beverage sector is an important milestone for us. Italy, which has been a crucial market for us for years, presents captivating possibilities. The dynamic synergy between Cibus, TuttoFood, and Koelnmesse’s proficiency, as demonstrated in Anuga and ISM, fuels our anticipation of shaping global trends. This collaboration not only bolsters our market presence but also underscores Europe’s central role in championing a sustainable food model on the global stage.”
Thomas Rosolia, Managing Director at Koelnmesse S.r.l., Italy adds: “This further cooperation between Fiere di Parma and Koelnmesse, already consolidated since 2016 in the joint organisation of Cibus Tec for the food technology sector, confirms the aim of both parties to create a unique business platform with an international footprint that will benefit the entire food industry”.
Franco Mosconi, President of Fiere di Parma explains: “A forward-looking partnership: this is, in a nutshell, our judgement. The extended partnership with Koelnmesse from the Food-Tec industry to the Food & Beverage sector is a milestone not only for the cities of Cologne, Parma, and Milan, but also for our two countries. Germany and Italy are the two largest industrial giants in the EU, and Germany is Italy’s main trading partner. This new agreement between our company – Fiere di Parma – and the international market leader is therefore part of this broader picture which we consider rich in opportunities.”
“The agreement signed today with Koeln Messe completes the international positioning project of Fiere di Parma that began 15 years ago with the relaunch of Cibus and culminated in the strategic alliance with Fiera Milano regarding TuttoFood last April. Following this path, we will be able to offer Italian and foreign food companies, every year and in Italy, an excellent international trade fair platform managed and guaranteed by our team and our colleagues at Anuga and ISM”, adds Antonio Cellie, CEO of Fiere di Parma.
TUTTOFOOD HAS JUST HELD ONE OF ITS MOST DYNAMIC EDITIONS YET AND LOOKS TO 2025 WITH AN EVEN MORE STRATEGIC PLATFORM
– More than 83,000 attendees, bringing the event back to pre-pandemic levels, 20 percent of which were foreigners from 132 countries
– Thousands of business appointments organised thanks to the supply and demand matching platform
– Highly appreciated by exhibitors and operators alike is the new exhibition concept reflecting the approach of organised distribution, with the three macro-areas Fresh, Packaged FMCG and Frozen-fish
– Over 150 events of high standing and great media coverage
Milan, 19 May 2023 – One of the most well-attended editions since the inception of TUTTOFOOD comes to a close, with over 83,000 trade visitors registered, with 20% of them coming from 132 different countries. The largest groups came, in order, from Spain, the USA, France, Switzerland, Germany, Holland, China, Romania, Poland and the UK, but delegations from all five continents were also present: from Vietnam to Canada, from the Faeroe Islands to Paraguay and Kazakhstan.
Four days of intense exchanges, with thousands of business meetings organised thanks to the matching platform between the brands and selected buyers, also with the cooperation of ITA/ICE Agency. There were also numerous journalists and influencers from Italian and foreign media, both traditional and innovative.
In particular, the new exhibition style was greatly appreciated by both exhibitors and operators: the macro-areas that brought together the vertical sectors by supply chain affinity, reflecting the logic of distribution – Fresh, packaged consumer goods and Frozen-fish – have simplified the format and the visual experience is very effective, facilitating the exploration and discovery of new brands and new products.
New products were more present this year than ever before, with lots of innovation in terms of sustainability, packaging and processes, new recipes that anticipate trends and respond to growing consumption needs – from plant-based to protein-rich products – and high-service formats that meet the demand for convenience for today’s lifestyles.
Sustainable innovation was also celebrated by the second edition of the Better Future Award, which saw over 50 entries. There were several neck-and-neck finishers among the award winners this year, reflecting the high overall quality of the products submitted.
Sharing knowledge as well as business, online and offline
There was also a great response to the more than 150 events, including TUTTOFOOD events and events organised by exhibitors. Particularly popular this year were the show-cooking sessions with great Italian and international chefs, organised in cooperation with Ambasciatori del Gusto, APCI, Assitol and Federcarni.
Attention to the event is also growing on social networks, with more than 1.8 million people reached, over 8.1 thousand interactions (on the four reference platforms: Facebook, Instagram, Twitter and LinkedIn) and over 800 thousand views for Instagram stories alone.
Thanks to the alliance between Fiera Milano and Fiere di Parma, from this year Cibus and TUTTOFOOD will create an even more strategic platform, with a European dimension, that will even more effectively support companies wishing to focus on internationalisation to grow their business.
The next event will take place in Parma from 7 to 10 May 2024. The tenth edition of TUTTOFOOD is at fieramilano from 5 to 8 May 2025.
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