MARCA

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15 / 16 January 2025

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Press Release

MARCA NONFOOD OBSERVATORY: CONSUMPTION, CHANNELS AND TRENDS

TUESDAY, JANUARY 16, 2024 FIERA MARCA BOLOGNA
HOURS: 3:00 p.m. – 3:30 p.m.

Non-food scenario: consumption by sales channel and trends – E-commerce post pandemic and physical stores – Sustainability and environment: what the consumer thinks Edited by GS1 Italy

Organized by GS1 Italy in collaboration with MarcaByBolognaFiere

Gallery Hall 21-22

Press Release

RECORD NUMBERS FOR MARCA BY BOLOGNAFIERE 2024:
MORE THAN 1.000 EXHIBITORS, 22 RETAIL BRANDS, 7 HALLS AND 26.000 SQUARE METERS OF NET AREA

Appointment on January 16 and 17, 2024 at the Bologna’s Exhibition centre with the 20th edition of the only Italian event dedicated to the private label.

Marca by BolognaFiere‘s growth is reflected in the positive performance of the Private Label; products from the main consumer megatrends are also expanding. Value sales are close to 15 billion euros, marking a +16.9% year-on-year increase. Nearly half of organic sales are private label (Circana data).

Heats up the engines Marca by BolognaFiere, scheduled for January 16 and 17, 2024. Organized in collaboration with ADM – Associazione Distribuzione Moderna and under the patronage of the Emilia-Romagna Region and the Bologna Chamber of Commerce, Marca by BolognaFiere represents the first strategic opportunity of the year to do quality business, forge collaborations and develop valuable synergies for all operators and professionals in the sector.

20TH EDITION: THE NUMBERS
There are more than 1.000 exhibitors at the 2024 edition of Marca by BolognaFiere, distributed in 7 halls and 26.000 square meters of net area, an increase of 22% compared to the previous year, joined by the most important major retail brands, members of the event’s Technical Scientific Committee: Agorà Network, Brico Io, Carrefour, Conad, Consorzio C3, Coop, Coralis, Cortilia, Crai, D.It – Distribuzione Italiana, Decò, Despar, Ergon, Italy Discount, Lekkerland, Marr, Md, PiùMe, Risparmio Casa, Selex, S & C Consorzio Distribuzione Italia and Végé.

While food maintains its prominent role, with more than 800 companies bringing new and trendy products to the fair, non-food is confirmed as a segment of great interest, with increasing space and 250 exhibitors attending. Expanding in this area is the basket of home and personal care products, with a focus on effectiveness and sustainability issues and solutions related to packaging, services and logistics.

The two thematic formats Marca Fresh and Marca Tech are confirmed. Marca Fresh, created in collaboration with SGMarketing, dedicated to fresh and ultra-fresh products, with an emphasis on innovation and sustainability in the sector. Marca Tech, on the other hand, is the exhibition hub dedicated to packaging, logistics, raw materials, ingredients, technology and services for modern organized distribution.

MEGA CONSUMER TRENDS: THE KEY ROLE OF PRIVATE LABEL AND THE NEW IPLS FORMULA
According to Circana’s latest survey, private label in the consumer packaged goods sector is registering major growth trends, generating sales approaching 15 billion euros. Compared with the previous year, there is an increase of 16.9%, with market share at 21.9%. In organic, private label has a strong incidence, with total sales of more than 800 million euros in value and registering an increase of 6.8% over the previous year. Products with territorial value, such as PDO and PGI references, see the private label generating sales in excess of 700 million euros, growing 7.3% and having a market share of 40.5%. In the Free From segment, the private label is also thriving with sales of more than 51 million for gluten-free (+22.6%), about 83.5 million for sugar-free (+37.1%), and nearly 140 million for dairy- or lactose-free (+40.9%). Their respective market shares are consolidated at 7.3%, 9.2%, and 11.8%.

Private Label’s ready meals stand out with sales approaching 400 million euros, registering 13.9% year-on-year growth and 26.6% market share. Data all highlighting the private label’s excellent ability to meet demand related to key consumer trends, offering high-quality products that reflect consumer needs.

It is in this context that at Marca by BolognaFiere takes new shape the IPLS – International Private Label Selection, an exhibition area dedicated to companies’ novelty products, grouped according to 5 mega industry trends indicated by Expertise On Field- IPLC.

Press Release

MEETING IN BOLOGNA ON 16 AND 17 JANUARY 2024 FOR A GROWING AND INCREASINGLY INTERNATIONAL 20TH EDITION OF MARCA BY BOLOGNAFIERE

Bologna, June 2023 – Following the success of the January 2023 edition, Marca by BolognaFiere is preparing to blow out the candles of its twentieth birthday confirming its role as an unmissable event for companies, professionals and buyers operating in the private label sector and major retail brands, both national and international.

PRIVATE LABEL SECTOR: A LOOK AT VALUE
The growth and strategic positioning of Marca by BolognaFiere over the last five years has gone hand in hand with the gradual establishment of the Private Label in Italy. The growth of the Private Label was also the focus of the 19th Marca by BolognaFiere Report edited by Circana and presented during the last edition of the event.

Despite a complex environment characterised by high levels of inflation and cutbacks in promotional pressure, private label ended 2022 with total sales of EUR 13.1 billion, up 12% on the previous year and a 20.9% share of LCC (+1.2% on 2021).
Private label also grew in “real” terms, recording a volume trend of +2.9% despite the impact of high prices.
The positive performance of the Private Label goes hand in hand with a concomitant growth in the product range, which reached an assortment share of 15.5%. Looking at the merchandise categories, the Private Label improved its competitive positioning in all departments and in particular in the Fresh produce and Pet Care sectors with growth in value by volume (Fresh produce +5.7% and Pet Care +5.9%).

TOWARDS MARCA BY BOLOGNAFIERE 2024
Approaching the twentieth edition, planned activities are already underway aimed at increasing the representation of national and international buyers, for whom Marca by BolognaFiere qualifies as a key appointment to discover the best offer for private label products.

The presence at the event of the major retail brands is confirmed thanks to the collaboration with ADM – Associazione Distribuzione Moderna (Modern Distribution Association); the sector’s business community will have an extra pavilion at its disposal – 7 in total – confirming the strategic importance of private label both in Italy and in Europe.
A new layout, with larger, more usable and well-organised spaces, where the food sector will continue to play a prominent role, with a significant representative of companies that will bring novelties and products to the fair. Further expansion is also expected for the non-food sector, where the variety of home care and personal care products will become richer, with a focus on efficiency and sustainability.

Confirmed for 2024 the two thematic formats, growing both in terms of exhibition area and exhibitors. Marca Fresh is the area dedicated to sustainable innovation in the fresh segment that will continue to provide space for sharing and in-depth thematic analysis. Positive trend also for Marca Tech, which in January will blow out its ten candles, remaining a fundamental hub for the Private Label supply chain: packaging, logistics, raw materials, ingredients, technology and services in an innovative and sustainable key.

PASSWORD: INTERNATIONALISATION
With the aim of securing an increasing number of international chains attending in January 2024 and facilitating the entry of Italian companies into foreign markets, BolognaFiere has implemented several actions to give further strength to the internationalisation process of the event, which already organised over 3.000 B2B meetings between exhibiting companies and visiting foreign delegations: more than 200 foreign buyers have been involved, with significant attendance from North and South America, some eastern countries (Romania and Slovenia), western Europe (France, Denmark, Germany and England), Israel and Saudi Arabia. In this way, particular attention will be paid to the new edition of the Private Label Selection (IPLS) Award, to identify the ten most interesting and innovative branded products for international markets.
The partnership with ICE-Agency for the promotion abroad and internationalisation of Italian companies will continue to encourage the incoming of foreign operators.

 

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