Press Release

ISM REPORTS GROWTH IN THE NUMBER OF EXHIBITORS AND EXHIBITION SPACE FOR 2025 AFTER THE EARLY BIRD PHASE

85% of previous year’s space already booked

The leading global trade fair for sweets and snacks, ISM, has announced a positive development after the early bird phase: 85% of the overall space of ISM 2024 has already been booked again by exhibitors from over 60 countries. Compared to the number of applications received by the end of the early bird phase of ISM 2024, Koelnmesse is registering an eight percent increase. As the leading trade fair, ISM will once again this year offer a platform for innovations, networking as well as numerous entertainment offers and business opportunities for the sweets and snacks industry. As usual, the coming ISM is being co-located with the supplier fair ProSweets Cologne in Cologne from 2 to 5 February 2025.

“We are delighted to have recorded seven percent more exhibitors and an eight percent increase in space compared to ISM 2024. That is remarkable, especially since the early bird phase didn’t end until 31.05.2023 last year – but it also underlines the significance of ISM as the indispensable highlight of the annual event calendar of the sweets and snacks industry,” stressed Sabine Schommer, ISM Director.

“For our exhibitors, participating in the trade fair means more than just booking stand area. They profit from unprecedented visibility with the industry, the access to buyers of global importance as well as a comprehensive presence in the national and international media. Beyond this, we enable first-class networking within the industry as well as with the exhibitors of ProSweets, the experts for the production of sweets and packaging technology, ingredients and packaging material,” explained Bastian Mingers, Vice President Trade Fair Management Food at Koelnmesse GmbH.

Highlights of ISM 2025

In Lab5 by ISM young, innovative companies will once again be presenting their products and trend snacks in the Start-up Area, the specialised dealer section presents its offer of specialities for the small-volume business with sweets and snacks and the special event for innovations, the “New Product Showcase”, is the stage for the new products of the exhibiting companies. ISM unites companies from all over the globe across the digital channels under the hashtag #ISMfamily

#ISM

latest news: