Press Release

ANUGA 2025 WRITES HISTORY: BIGGEST BUSINESS AND INNOVATION PLATFORM OF THE GLOBAL FOOD INDUSTRY

More than 145,000 visitors from over 190 countries +++ 3.6 percent increase in visitors +++ Politics, business and research talk about the future of food +++ Interactive formats on the three stages bring new impetus +++ Partner country Korea with culinary highlights and modern food solutions +++ Global Anuga community continues to grow online and offline

The leading global trade fair Anuga broke all previous records with its 2025 edition: Over 8,000 exhibitors from 110 countries exhibited in Cologne from 4 to 8 October – more than ever before. More than 145,000 trade visitors from over 190 nations took advantage of the opportunity to discover innovations, experience trends and establish international business contacts. The trade audience was especially strongly represented from Great Britain, Italy, the Netherlands and Spain. Outside Europe, Brazil, China, Japan, Canada and the USA were among the top nations. With a 94 percent share of foreign exhibitors and 80 percent share of visitors from abroad and with its ten trade shows, Anuga impressively reinforced their position as the undisputed global platform for the F&B industry. The visits of Alois Rainer, the German Minister of Agriculture, Food and Regional Identity, and Miryung Song, Minister of Agriculture, Food and Rural Affairs from the Republic of Korea as well as many international delegations also underlined the high level of political interest in the trade fair.

“Anuga impressively demonstrates the central role it plays for the international food industry: It is a showcase for the success of an entire sector and a key driver of billions in sales. The global food industry is one of the most important growth drivers worldwide. This strength becomes tangible at Anuga, it underscores the innovative power and international significance of the sector,” explained Gerald Böse, President and Chief Executive Officer of Koelnmesse GmbH.

Björn Fromm, President of the German Association of the Retail Grocery Trade (BVLH), added: “Anuga has once again presented itself as the leading global trade fair for food and beverages. Particularly in today’s era of protectionism and global tension, the trade fair has set a strong signal for international dialogue and trade.“

Partner country Korea: “Flavor Meets trends”
The appearance of the partner country Korea was a special highlight of this year’s trade fair. Around 100 exhibitors presented the culinary diversity and innovative strength of the country – from fermented classics like kimchi and gochujang, through to modern food tech solutions. Guided Tours, tastings and cultural brought Korea’s cuisine to life for the trade audience.

“This year’s Anuga brought K-food and global food trends together. The result was numerous successful meetings between important buyers and the establishment of new business partnerships. This demonstrates once again why Anuga is the central platform for the global food trade,” emphasised Bong Jun Yoo, Director of the Korea Food Industry Association (KFIA).

Trends, talks and tastings: An event programme with added value
Anuga successfully brought politics, business, research and the industry together – which was particularly visible on the new Anuga HORIZON Stage International experts such as Edwin Bark (Redefine Meat), Hector Freitas (LIVEKINDLY Collective) and Dr. Giuseppe Scionti (Novameat) provided insights into alternative proteins, sustainability, food tech and vertical farming. Supported by partners such as BALPro, ProVeg, Vegconomist, DLG, Lidl and REWE, the dialogue between politics and business was promoted in a targeted manner. The new trade show Anuga Alternatives celebrated a successful premiere in the immediate vicinity.

The Anuga Trend Zone was a further highlight. Together with the knowledge partners, Innova Market Insights and Euromonitor International, the Stage provided in-depth analyses on global food & drink trends, sustainability, plant-based food as well as on health & wellness.

The Anuga Organic on Stage focused on organic, plant-based food and sustainability. Among others, the highlights included the Organic Trade Academy’s market discussion with the Minister for Agriculture, Alois Rainer, who talked about the EU Goals “30% organic space by 2030”, as well as discussions on new regulations for genetic engineering and non-GMO products. Further topics encompassed the future of plant-based food, sustainability strategies and innovative product developments.

High quality of the visitors
The exhibitors particularly praised the high quality of the trade visitors including many decision-makers. Almost all of the top 20 companies from the German food retail sector were present – including Aldi Nord and Süd, the Edeka Group, Lidl, Metro AG and the Rewe Group. Over the course of the trade fair, Anuga achieved double-digit growth in the number of trade visitors from Germany.

Representatives from Aeon Co, Ahold Delhaize, Amazon, Auchan, Carrefour, Costco Wholesale Corporation, Intermarché, JD.com, Lotte Shopping, Tesco, Walmart and the Woolworths Group came from abroad.

#weareAnuga: The brand is growing worldwide
Anuga’s strength not only lies in Cologne, but also in its global network. With satellite events in Milan, Brazil, China, India, Japan and Thailand, as well as the latest newcomer, Anuga Select Ibérica in Madrid, the brand is growing continually. Today, the Anuga portfolio comprises ten international formats.

The brand’s global presence is also evident on social media: Under the hashtag #weareAnuga the community networks beyond country borders and shares inspiration from all Continents. Anuga 2025 achieved a total reach of over 3 million and thus 25 percent more than at the last edition in the year 2023.

Anuga in figures:
8,015 companies from 110 countries took part in Anuga 2025 on exhibition space covering 300,000 m². The share of foreign exhibitors was 94 percent. More than 145,000 trade visitors (plus 3.6 percent) from over 190 countries attended Anuga 2025, the foreign share was 80 percent.

The next Anuga will take place from 9 to 13 October 2027.

Further statements:

Christoph Minhoff, Chief Executive Director, Federation of the German Food and Drink Industries (BVE): “Anuga 2025 impressively demonstrated how high the international interest in food and beverage from Germany is. Our exhibitors were able to gain important impetus for their international business – a crucial factor in economically challenging times. At the same time, it became clear: The location Germany and “made in Germany” products are innovative, sustainable and competitive.”

Ingrid Hartges, Chief Executive Director of the German Association DEHOGA: “Anuga 2025 has once again set benchmarks. It was once again possible to see, feel and taste an impressive selection of culinary specialities from all over the globe – which is just as essential as the personal encounters. We too were delighted to be able to greet many members, partners and friends at the DEHOGA stand.”

Sabine Eichner, Managing Director of the German Frozen Food Association (dti): “Anuga 2025 showed what the food industry can achieve – and what unites it. The way people from all nations peacefully exchange ideas, make contacts and do business here is a strong sign of peace across all borders. The frozen food industry has contributed to this with a high-calibre international event programme such as the “2nd International Frozen Food Conference”.

Cologne, 9 October 2025

Press Release

ANUGA BRAND FAMILY EXTENDS ITS INTERNATIONAL PRESENCE: FOCUS LIES ON GROWTH MARKETS, REGIONAL DIVERSITY AND FOOD INNOVATIONS

New trade fair in Madrid reinforces Europe’s food network +++ Anuga is relying on growth markets and innovations +++ Almost 300,000 trade visitors worldwide +++ Food trade fairs in Cologne, Milan and Madrid form a strong, European trio +++ ISM Ingredients is positioning itself as a platform for raw materials and sustainable solutions +++ Anuga connects the international food industry

Anuga is extending its international portfolio further and pursuing a clear strategy: specifically addressing growth markets, highlighting regional specialities and identifying innovations in the food and beverage industry at an early stage. In the scope of Anuga Select Ibérica, which will celebrate its premiere from 16 to 18 February 2027, the brand family is extending its European presence to include a third trade fair, alongside Cologne and Milan. At the same time ISM will be reinforcing the raw materials section from 2026 onwards with the new format ISM Ingredients and is thus creating an own platform for pioneering solutions in the sweets and snacks industry. A portfolio with geographical and thematic diversity is thus evolving.

Tuttofood Milano, which is taking place once again in May 2026, has already established itself as one of the most important industry meeting points in Southern Europe. With recently over 95,000 trade visitors
from 100 countries as well as over 4,200 brands from 70 countries, the trade fair underscores its significance as a platform for the international trade. Anuga in Cologne, the global benchmark and centrepiece of the brand, was able to welcome over 7,800 exhibitors and more than 136,000 trade visitors in 2023.

Anuga Select Ibérica is sending a further signal. It is evolving from the further development of two established IFEMA trade fairs: Meat Attraction, which covers the entire value chain of the meat industry, and InterSICOP, which provides the bakery and pastry industries, ice-cream manufacturers and coffee roasting companies with key impetus. Long-term, Anuga Select Ibérica is to contribute towards positioning the Iberian Peninsula more strongly as a European hub for food and beverage innovations. With Spain and Portugal, a region is coming under focus that is not only experiencing growth as a consumption and production location, but which is also increasingly serving as a bridge to Latin America and North Africa.

As of February 2026, ISM, the leading global trade fair for sweets and snacks, is expanding its portfolio to include an innovative format: ISM Ingredients. This new segment replaces the former Ingredients section of ProSweets Cologne and creates an independent platform for raw materials, ingredients and semi-finished products. ISM Ingredients also offers a unique congress and event format, which combines expertise with networking and provides new impetus.
This creates synergies between the providers or raw material and manufacturers, which will strengthen the entire value chain. In view of the rising prices for raw materials and the global challenges, ISM Ingredients is placing the spotlight on the raw materials & ingredients section. The aim is to make the most innovative raw materials available to the sweets and snacks industry and thus increase the industry’s competitiveness long-term.

International perspectives, regional strengths
In the meantime, the international Anuga Select portfolio comprises of just under 7,700 exhibitors as well as almost 294,000 trade visitors. Thus, the brand’s reach extends far beyond the location in Cologne. A key strategy is to address specific themes in every market – whether the meat industry and the bakery trade in Spain, rice in Thailand or franchise models in Colombia. This makes it possible to identify relevant trends at an early stage and promotes the international industry dialogue in a targeted manner.

Anuga in Cologne continues to be a central showcase for the entire portfolio. The international network and its top themes will be presented here – on the Boulevard, together with the German Association of the Retail Grocery Trade (BVLH) at Stand BOCF-40. The newly-designed Speakers Corner offers professionals from import, export and the trade a platform where they can report about the regional specialities of their home markets and provide interested companies with valuable insights into the international F&B business – with a consciously open format that encourages the direct exchange with the speakers.

With its international brand family, Anuga is positioning itself as a leading network of a globally connected food and beverage industry. Europe is coming more and more under focus with the locations Cologne, Milan and Madrid – with a clear emphasis on quality, innovation and sustainable growth.

Cologne, 22 September 2025

Press Release

BIGGEST ANUGA OF ALL TIME: AROUND 8,000 EXHIBITORS FROM 110 COUNTRIES COVER THE ENTIRE FAIR GROUNDS

Over 140,000 trade visitors awaited +++ Korea as partner country with over 100 exhibitors +++ Diversified event and congress programme

With around 8,000 exhibitors from 110 countries and gross exhibition space spanning around 290,000 m², Anuga 2025 is the biggest edition in the event’s history. From 4 to 8 October, Cologne will once again become the global capital of the food industry and the meeting point for over 140,000 trade visitors from almost 200 countries. With a 94 percent share of foreign visitors, Anuga is setting new benchmarks in terms of its internationality and industry relevance.

The country participations with the highest number of exhibitors come from Italy, Spain, China, Germany, France, Greece, the Netherlands, Poland, Turkey and the USA. In total, 174 group stands from 78 countries will present their portfolios – alone the five biggest pavilions from Istanbul, China, Italy, Spain and the USA span up to 6,000 square metres of space.

“Anuga is far more than just a trade fair – it is a marketplace, a source of inspiration and a pacesetter for the global food industry. The leading minds of the industry meet up to present innovations and discuss tomorrow’s trends in Cologne. As such, the future of food becomes visible here – and at the same time negotiable,” said Gerald Böse, President and Chief Executive Officer of Koelnmesse GmbH.

Furthermore, with its revised hall structure, Anuga 2025 is creating a better overview and greater proximity between related segments. Segments that are closely related in terms of content are being bundled closer together. In this way, the newly created Anuga Alternatives will be located in Hall 1 in future – with direct access to the biggest section of the trade fair, Anuga Fine Food, which traditionally extends over several halls. At the same time, the sections of Anuga Meat are now spatially consolidated in Halls 6, 7 and 9.

New trade fair and innovations
Innovations from all over the globe are under focus again. The focus of the new trade Fair Anuga Alternatives lies on plant-based and cell-cultivated products. Beyond this, the Anuga Trend Zone stage that conveys current market data, the Anuga taste Innovation Show featuring the top innovations of Anuga 2025 and a surface showcasing over 100 start-ups make up the Boulevard of Innovations as a hotspot for food trends and investments.

The event and congress programme comprises of many highlights:
• The Halal Forum in cooperation with the Islamic Chamber for Halal Services under the title “Halal Food: A Global Gateway to Growth”.
• The Anuga Horizon Stage with panel discussions, best practices on artificial intelligences, the circular economy and sustainability.
• The International Frozen Food Conference (with IFFN and GCCA) as well as celebrations for 70 years of frozen food in Germany.
• Professional Food Service Forum DEHOGA with impulses for the out-of-home market.

Korea presents itself as the partner country
The partner country, Korea, is a special highlight of Anuga 2025. Under the motto “Flavour meets Trends”, over 100 exhibitors will present one of the most dynamic food nations in the world.

Korea impresses with a unique combination between tradition and innovation:
• Traditional cuisine with fermented specialities like kimchi, soy sauces or gochujang that have long since been setting global food trends.
• Modern food tech solutions from the section of alternative proteins, smart farming and digital supply chains.
• A strong export industry that makes Korea a driving force of the global food industry.

Beyond this, the partner country programme also encompasses cultural events, cooking shows and tastings that turn visiting the fair into a special experience for the trade audience. The presence will be enhanced by delegations from the world of politics and business, which underlines the international significance of Korea as an innovation and trade partner. “With Korea as our partner country, we have won over a food nation that connects tradition and high tech like no other. This presence will not only offer the entire industry enjoyment, but also inspiration,” explained Gerald Böse, President and Chief Executive Officer of Koelnmesse GmbH.

Anuga – a global economic power
In addition to industry decision-makers, high-ranking politicians are awaited, including the German Minister for Agriculture, Food and Domestic Affairs, Alois Rainer, as well as representatives of the Korean Government, including the Minister for Agriculture, Nutrition and Rural Affairs, Miryung Song. Ambassadors from among others the USA, Brazil, Italy and Greece have also confirmed their attendance.

Additionally, the Anuga network is growing worldwide: With nine satellite events among others in Brazil, China, India, Japan, Thailand and most recently in Italy and Spain, alongside Anuga in Cologne the portfolio comprises of around 16,000 exhibitors and 400,000 trade visitors.

Organisational note
This year we have the one-time occurrence that the Cologne Marathon is being staged parallel to Anuga in Cologne on 5 October. Two major events are thus being staged concurrently in Cologne, which impress an extremely high number of people and show our city in its most vibrant light. We thus recommend that you set off early, rely on local transport and regularly consult the Anuga website for current information.

Cologne, 16 September 2025

Press Release

PREMIERE AT ANUGA 2025: 1ST ANUGA HALAL FORUM ORGANISED BY ICHS BRINGS GLOBAL MARKET AND EXPERTISE TOGETHER

Anuga and ICHS bundle their forces +++ Focus on halal markets and international business opportunities +++ Target groups are among others manufacturers, dealers, investors and authorities +++ Keynotes, panels and masterclasses on the agenda

Anuga, the biggest and leading global trade fair for the food and beverage industry, and the Islamic Chamber Halal Services (ICHS), a global halal catalyst, are bundling their forces: Together they are initiating a new conference format for halal-related business themes. The partnership not only underlines the joint commitment for future markets, but at the same time also strengthens the role of Anuga as an international platform for knowledge, exchange and innovation within the global food industry.

In the scope of this cooperation, the first Anuga Halal Forum will take place for the first time at Anuga 2025. The forum offers a thematically focused platform for knowledge transfer, an industry exchange and the development of new business potential regarding the theme of halal. It addresses a broad trade audience, including the manufacturers and exporters of halal food, international importers and retailers, investors and trading agencies as well as certification bodies, regulatory authorities and government delegations from the global halal ecosystem.

Visitors of Anuga can participate in the first Anuga Halal Forum free of charge. It will soon be possible to apply via the website of ICHS. The conference entitled “Halal Food: A Global Gateway To Growth” is scheduled to take place on 6 October 2025 from 10:20 a.m. to 4:25 p.m. in the Congress-Centrum Nord, Konrad Adenauer Saal. The high-quality agenda comprises of keynotes, panel discussions, masterclasses and a leaders talk.

“The Anuga Halal Forum is a logical and at the same time particularly valuable enhancement to our programme,” said Jan Philipp Hartmann, Director Anuga. “As the leading global trade fair, we see ourselves as a community platform and knowledge leader of the international food industry. In this role we offer an orientation for key themes that are moving the markets – and these definitely include the theme halal. For our visitors it is the unique opportunity to gain insights, build networks and tap into new business potential.”

“The launch of the 1st Anuga Halal Forum marks a significant step in reinforcing the role of halal within the global food industry. This partnership between two highly specialised entities — Anuga and ICHS — represents more than a collaboration; it is a shared commitment to building a global halal ecosystem rooted in trust, innovation, and opportunity. Together, we are not just organising a forum — we are shaping the future of the halal trade and leadership on the world stage,” said H.E. Mr. Yousef Hassan Khalawi, Secretary General, Islamic Chamber of Commerce and Development.

Halal innovation driver: Regional dynamics meets global business opportunities
Anuga Knowledge Partner Innova Market Insights also shows how dynamically the halal segment is developing: According to this, Asia accounted for over 55% of all product innovations with halal claims in 2024, followed by Africa with 21%. The number of corresponding new product launches increased by around 10% over the last five years. The categories bakery products (15%), sauces & spices (13%), snacks (11%) and dairy products (9%) showed particularly strong growth. Sub-categories like sweets and poultry even recorded an average annual growth rate of up to 17% between 2020 and 2024.

The new conference format means that Anuga and the ICHS are making a sustainable contribution to the professionalisation and further development of this significant market segment. Companies profit from concrete impulses, the best practice examples of established players as well as practical tools for the development of successful halal business models.

Cologne, July 2025

Press Release

THIS IS HOW INTERNATIONAL THE FUTURE TASTES: ANUGA DRINKS AND ANUGA HOT BEVERAGES 2025 WITH CLEAR GROWTH DYNAMICS AND GLOBAL REACH HEADLINE

Traditional breweries celebrating comeback +++ Brand presence at record level +++ High level of internationality +++ Strong impulses for global beverage trends +++ Beauty drinks, organic coffee, plant-based diversity & more

Cologne, July 2025 – The trade shows, Anuga Drinks and Anuga Hot Beverages, are presenting themselves in top form at this year’s Anuga from 4 to 8 October 2025: Both segments are recording continual growth, high international participation and are setting strong impulses in the section of sustainable, healthy and innovative beverage concepts. With just under 530 exhibitors participating in Anuga Drinks and over 140 exhibitors in Anuga Hot Beverages, both segments are recording a strong participation and there are also numerous innovative and young companies in the Start-up Area. Particularly gratifying: In some sections the demand already exceeds the available amount of space – there are many interested parties are on the waiting list.

Anuga Drinks: More than just a thirst quencher
Anuga Drinks is a good example for the transformation of the global beverage industry. Its spectrum ranges from refreshments that are rich in vitamins and minerals, to high-fibre hydration solutions, through to creative alcohol-free alternatives. All of these developments react to an increasing need for holistic well-being – a trend that the data of Anuga’s knowledge partner, Innova Market Insights, confirms. In this way, the global market for soft drinks and sports drinks recorded an annual average growth rate of 22% between 2021 and 2023. Beverages that combine hydration with “beauty benefits” have registered particularly strong growth, for example with added skin care ingredients – this segment achieves a CAGR of 109%.

The transformation is also noticeable in the product range: Functional ingredients like vitamins, minerals and fibre are becoming an integral part of many new beverage products. Drinks rich in vitamin are displaying around 10% growth annually, high-fibre products about 18%. This is enhanced by limited editions and brand cooperations that have generated an increasing amount of attention over the past five years with a CAGR of 17% – especially in the iced tea segment that grows by 44% annually. Consumer behaviour is also changing: 37% of the consumers worldwide are consciously reducing their alcohol consumption. The demand for alcohol-free cocktails and aromatised mixed drinks is correspondingly high – with a 26% CAGR between 2019 and 2023.

In addition to numerous international beverage companies, also traditional breweries are among the exhibitors again in 2025 – a clear signal for the return of this important segment to Anuga Drinks.
Over 25 countries are represented on-site with group stands – including Turkey, Korea, Belgium, Argentina, Brazil, Poland, China, France, the USA, Great Britain, Austria, Thailand, Taiwan, Estonia, Lithuania, Latvia, Georgia, Greece, Azerbaijan, Bulgaria, Italy, Hungary, Cyprus, Mexico and Portugal.

Anuga Hot Beverages: Taste, diversity and global impulses
Anuga Hot Beverages is also positioning itself as a display window for quality, taste and sustainability in the hot beverage section. Tastings, special presentations and networking offers provide scope for an exchange and inspiration. The trade show is profiting from growing global interest: Between 2019 and 2023 the average annual growth rate on the hot beverages market was 3%. There is particularly high innovative power in Asia, which accounts for 30% of all new launches worldwide. Followed by Western Europe with 28%, Africa and the Middle East with growths of 16% and 7%, respectively. In Asia, China, India and Japan are recording double-digit growth rates (18%, 10% and 4%).

Tea remains to be the leading category regarding new launches (46%), whereby coffee is catching up and is growing by an annual rate of 4% – much more dynamically than tea (1%). Alternative categories like malt and other hot beverages are also expanding, with a growth rate of 7%. Hot beverages are increasingly used for a conscious time-out: 28% of the respondents worldwide state that they implement coffee, tea or hot chocolate specifically for enjoyment purposes. Natural ingredients are gaining significance here: “Made from real ingredients/natural is the most important buying incentive at 28% for tea and 25% for coffee. “Organic” is the most frequently used health claim (16%), whilst “plant-based” hot beverages is the fastest growing category with an annual growth rate of 48%.

The priority also lies on diversity for the group stands: Group stands from China, Turkey, Argentina, Greece, Poland, Sri Lanka, Kenya, Italy, Great Britain, Portugal and Taiwan underline the internationality.

Dynamic duo with a clear focus
With this clear thematic alignment, high level of innovation and a strong global presence, in 2025 Anuga Drinks and Anuga Hot Beverages are positioning themselves as pacesetters for the industry. Embedded in the overall concept of Anuga with ten trade shows under one roof, they offer a central platform for orientation, business and shaping the future.

Cologne, July 2025

Press Release

FOOD OF THE FUTURE: ANUGA PRESENTS THE MOST IMPORTANT TRENDS AND FOCAL THEMES OF 2025

Personalised food on the rise +++ Enjoyment meets health awareness +++ Alternative and hybrid solutions under the spotlight +++ Quality, sustainability and exclusivity as success factors +++ Experience the F&B trends at Anuga live

Anuga, the biggest international trading and marketplace of the global F&B industry, presents together with its knowledge partner, Innova Market Insights, the decisive trend and focal themes for 2025. These developments mirror the increased innovative power of the industry and will play a key role at Anuga 2025. Personalised food, sustainability, alternative protein sources as well as the growing influence of private labels are particularly under focus. As the global trendsetter, Anuga sets significant trends and demonstrates concrete business potential with its focal themes.

Personalised food: To suit the people’s preferences
The desire for individual food is on the rise. Personalised food means that consumers selectively choose food and beverages that meet their individual preferences and eating habits. Whereby aspects like a balanced diet, a needs-based intake of nutrients and functional food are increasingly coming under focus. According to the Innova Trends Survey 2025 more than one third of the consumers use enriched food and beverages for a targeted intake of nutrients. The market for products that regulate weight is showing particularly strong growth with an annual growth rate (CAGR) of 8% (2022-2024). The USA, India and the United Kingdom are driving this development, whilst Germany is recording the highest growth within Europe.

Sustainability: Environmental awareness characterises the market
The emphasis increasingly lies on sustainable products: Especially plant-based proteins like fava beans are gaining in significance. The market for plant-based food with fava beans is recording 11% annual growth (2022-2024). Germany, the United Kingdom and Finland are the leaders here, whilst Switzerland is recording the highest growth within Europe with +108%. Parallel to this the demand for alternatives for climate-sensitive raw materials like cocoa, coffee or orange juice is increasing. Companies are more and more frequently betting on sustainable substitute products like carob as an alternative to cocoa, lupin coffee instead of conventional coffee or fermented fruit juices as a substitute for orange juice. These innovative solutions contribute towards reducing the burden on the environment and doing justice to the consumers’ increased sustainability demands. Already every second consumer worldwide would avoid or reduce a product if they knew it wasn’t produced in a sustainable manner.

Alternative protein sources: Flexitarianism on the advance
The trend towards alternative protein sources is developing rapidly. Whilst plant-based proteins increased by 5% between 2020 and 2024, the demand for cultivated and microbial proteins rose by 15% in the same period. These are in particularly high demand in the categories Meat Substitutes (43% of the new introductions), Ready-made Meals (13%) as well as Desserts and Ice Cream (11%). Furthermore, a current survey shows that two out of five consumers worldwide are interested in testing hybrid meat products that combine conventional and alternative protein sources.

With the introduction of Anuga Alternatives, in its pioneer role Anuga is leading the way forward in the global food industry. The new trade show will present products made from plant-based protein, insect protein, algae protein, mushroom-based protein and cell-cultivated meat.

Convenience and snacking: Enjoyment without having to do without
Snackification is still a mega trend. Around half of all consumers enjoy at least one snack a day, whereby enjoyment and comfort are the key drivers. Manufacturers are more and more frequently relying on smaller portions and innovative taste developments to satisfy the needs of the consumers for enjoyment and practical food.

Private label: Strong own brands booming
Own brands are above all gaining relevance in Europe and North America. In 2023 just under a third of the consumers stated that they are opting for brand names more often. Europe dominates with 62% of the new introductions in the private label segment, followed by North America and Asia. Brand names are especially strongly represented in the categories Bakery Products (13%), Meat, Fish & Eggs (12%) and Ready-made Meals (12%).

Premium & Gourmet: High-quality, sustainable, exclusive
Premium products not only convince with their exclusivity, but also with their sustainability and quality. Consumers increasingly expect ethically correct and healthy products. The share of premium launches among Hot Beverages (11%), Sauces & Spices (10%) as well as Snacks (9%) is particularly high.

Anuga Fine Food is the biggest trade show within Anuga and it underlines how the industry is developing and which trends are shaping the future. It is an important platform for delicatessen manufacturers and their customers from the food retail trade and food service sectors, presenting the latest innovations in the sections delicatessen, gourmet food, superfoods and more.

Gut & Digestive Health: Health begins in the intestines
More than half of the consumers are interested in food and beverages that are rich in fibre. Between 2022 and 2024 the market for fibre with digestive benefits increased by 3% annually, whereby the USA, the United Kingdom and China are the top markets. Food Supplements (47% of the new introductions) as well as Products for Babies & Toddlers (26%) are particularly well-represented.

Halal: Growing market with high innovative power
The demand for halal products is increasing worldwide. Over the past five years the segment has recorded an annual growth rate of 8%. The halal segment is proving particularly dynamic in the sections Bakery Products (15%), Sauces & Spices (13%) and Snacks (11%).

Anuga Fine Food picks up on this theme and presents a host of halal-certified products. It offers a platform for manufacturers that are reacting to the growing demand and who are presenting innovative solutions in this section.

Clean Label: Transparency as a buying criterion
Consumers are increasingly opting for products without artificial additives. Particularly high clean label shares are found in the categories Sauces & Spices (13%), Bakery Products (10%) and Snacks (9%).

Anuga 2025: Innovation driver of the global F&B industry
As an international trading and marketplace of the global F&B industry, Anuga 2025 offers a unique platform for the most important developments of the food industry. Companies can gain valuable insights into forward-looking trends and experience the latest innovation

Cologne, April 2025

Press Release

KOREA IS THE PARTNER COUNTRY OF ANUGA 2025

Worldwide boom of Korean specialities +++ Tradition meets modern food trends +++ Korea’s export successes in figures +++ Anuga 2025 as a platform for Korea’s forward-looking food concepts

Anuga, the largest international trading and marketplace of the global food and beverage industry, has announced that Korea is the official partner country of the event in 2025. The event partner is the Korean Food Industry Association (KFIA). With a constantly growing export strategy, Korea is a key player on the global food market. The Korean food and beverage industry has progressed into one of the most innovative and growth-intensive industries worldwide over the past years. As the sixth largest exporter, the country is increasingly positioning itself as a global trendsetter for sustainable, health-conscious and technologically advanced food products. The increasing international demand for “K-Food” demonstrates how much significance Korean food is gaining worldwide.

“The partnership as the official partner country of Anuga 2025, is a fantastic opportunity to further reinforce the global status of K-Food. We will do our best to highlight the innovation and uniqueness of the Korean food industry in the country pavilion and support the participating companies in achieving tangible success on the international market,” emphasised Lee Hyo Yul, Chairman of the Korea Food Industry Association.

“With Korea as the partner country of Anuga 2025, we are placing a special focus on a country that unites tradition and modern aspects in a unique way. Korea is well-known for pioneering development in the food tech, sustainability and plant alternative sections. The worldwide demand for K-Food is growing rapidly and Korean companies are actively co-shaping the future of the industry,” stated Bastian Mingers, Vice President Trade Fair Management, Food & Food Technology at Koelnmesse GmbH.

K-Food as a global trendsetter
Korean food stands for a unique combination between tradition, health and modern lifestyle. Fermented products such as kimchi or jangryu (like doenjang, gochujang, soy sauce) not only convince because of their intensive taste, but also offer health benefits. Classics such as bibimbap or namul promote a balanced diet and are a perfect fit for the worldwide vegan and wellness trend.

At the same time the K-Wave trend is driving the global demand for K-Food. Instant noodles, Korean-style ramen or dumplings are in high demand around the world thanks to the social media. The market for convenience and home meal replacement products, which match the modern lifestyle ideally, is above all booming in the USA.

Innovation and sustainability in the food industry
Korea combines culinary tradition with innovative concepts for a sustainable future. Plant alternatives like tofu, soy milk noodles or vegan tuna are setting new accents in the industry. Advanced production methods, upcycling and climate-resistant food like “green leaf kimchi” underline the commitment towards a resource-saving food production. Beyond this, modern fermentation technologies, sustainable production methods and the innovative leadership of Korea in the food tech section underline the pioneering role of the country in the global food industry.

Export potential and economic significance
The Korean food and beverage industry is a key player on the global export market. With an overall goods export of US Dollars 684 billion in the year 2022 and a forecasted US Dollar 683.8 billion for 2024, the country ranks sixth among the world’s largest export nations. Due to its strategic alignment on international markets and continual innovations, Korea is increasingly establishing itself as an important player on the global trade market.

Korea at Anuga 2025
As the partner country of Anuga 2025, Korea will show a strong presence. The visitors can discover a host of innovative and sustainable products that will shape the future of the international food industry. With its innovative, sustainable and export-oriented food strategy, Korea is setting new benchmarks at Anuga 2025. Inspiring insights into the future of global food await the trade visitors and international partners.

Further information on the partner country Korea and the current trends and market developments are available online: https://www.anuga.com/partner-country/

Cologne, 10 April 2025

Press Release

KOELNMESSE JOINS THE GERMAN ASSOCIATION FOR ALTERNATIVE SOURCES OF PROTEIN (BALPRO)

Anuga and Anuga FoodTec increase their commitment for sustainable food +++ Promotion of alternative sources of protein under focus +++ New event and content formats support a future-oriented food industry

Koelnmesse GmbH, organiser of the leading global trade fairs in the food section, Anuga, and in the food technology section, Anuga FoodTec, has joined the German Association for Alternative Sources of Protein (BALPro). With this step Anuga and Anuga FoodTec are actively asserting themselves for the promotion and further development of alternative sources of protein and are pushing the sustainable transformation of the food industry forward. Through their membership in BALPro, Anuga and Anuga FoodTec are increasing their support for companies and players, who aim to shape the future of food with innovative concepts.

Impulses for the food transformation
As the leading global trade fairs in the food industry, Anuga and Anuga FoodTec are important platforms for innovations and sustainable developments in the food and beverages section as well as in the food technology section. Alternative sources of protein are an integral part of this and show strong growth potential: According to Anuga’s knowledge partner, Innova Market Insights, plant-based proteins dominate this market and have achieved an annual growth rate (CAGR) of plus eleven percent over the past five years, particularly in categories like bakery products, ready-made meals, meat alternatives and snacks. With a CAGR of plus 75 percent insect proteins are also recording high growth rates, whilst cultivated and microbial proteins are also showing a positive development at plus 16 percent.

Promotion of sustainable innovations and products through BALPro membership
Companies present pioneering innovations and sustainable products at Anuga, at Anuga FoodTec the focus lies on the latest technologies for the processing, packaging and storage of food and beverages. As such, both trade fairs offer an ideal platform for future-looking solutions that will support the transition over to sustainable food. The BALPro membership additionally underpins the approach of these two trade fairs, because it promotes the exchange between players from the fields of science, business and politics and the society and thus sets impulses for a future-oriented food industry.

“The BALPro membership opens up a wide-ranging network to Koelnmesse, which enables us to actively push sustainable innovations forward. The cooperation strengthens the role of Koelnmesse as an influential trendsetter in an increasingly sustainability-oriented food industry. We consider it to be our task to support companies and important industry players in setting new, resource-saving standards across the entire value chain of the production and packaging of food and beverages,” Oliver Frese, COO of Koelnmesse, emphasised.

“Together with BALPro, as leading platforms, Anuga and Anuga FoodTec set new benchmarks for the future. Our goal is to promote solutions for a sustainable future and support the food industry with its challenges. By bringing important players together and intensifying the exchange, we create formats that sustainably bring the section of alternative proteins forward and actively co-shape the transformation in the food industry,” said Jan Philipp Hartmann, Director Anuga.

“The industry is still in its infancy and has to reach the next development stage: Products should become better, healthier, cheaper and more sustainable,” said Matthias Schlüter, Director Anuga FoodTec. “To this end, new ingredients and production technologies like precision and biomass fermentation as well as cell cultivation are needed. The progress shown at Anuga FoodTec offers major opportunities in the growing protein market – and the cooperation with BALPro sets further impulses here.”

Fabio Ziemßen, BALPro Board Member, commented: “We are delighted to welcome Koelnmesse as a new member of the association. With its internationally renowned trade fairs, Anuga and Anuga FoodTec, the trade fair organisation offers the interdisciplinary platforms for the development of the industry. Our members not only assert themselves on these platforms, they also use them to inspire partners and interested parties for alternative sources of proteins. Especially in the scope of the two new formats, Anuga Horizon and Anuga Alternatives, our new member demonstrates how important it is to have one’s finger on the pulse of time and actively co-shape the future of the food landscape.”

Commitment of Anuga and Anuga FoodTec for alternative proteins
With Anuga’s top theme for 2025 “Sustainable Growth” and Anuga FoodTec’s top theme in 2024 “Responsibility”, the two trade fairs are underlining the significance of sustainability and responsibility, are pushing growth-oriented innovations forward and promoting ecological and ethical standards in the food industry.
In future these main themes will be further developed:

• Anuga Alternatives trade show: From 2025, Anuga will be offering a separate trade show for alternative proteins like algae, cell-cultivated meat, insects as well as hemp and pea proteins. Accompanying networking events promote the exchange between companies and the fields of science and politics and inspire new cooperations.

• Extensive event and congress programme: With panels and discussions about sustainable productions, new technologies and trends, the event programme at Anuga will be enhanced by innovative formats and platforms like Anuga HORIZON, which promotes the exchange of knowledge in this area. Anuga FoodTec is also already planning new formats on alternative proteins for the coming trade fair in the year 2027. Concrete event highlights on the topic will follow.

• ANUGA HORIZON: New places for new ideas – the ultra-modern Conflex that opened in 2024 will be the venue for the international future forum Anuga HORIZON next year. Visionaries, enablers and investors from all sections of the future food community meet up at the event to develop new business models that both mankind and the planet benefit from.

• Regular market surveys and webinars: Anuga and Anuga FoodTec publish surveys, market analyses, blog and magazine articles as well as webinars together with knowledge partners like the German Agricultural Society (DLG e.V.), Innova Market Insights and the dfv media group, which among others highlight current developments and challenges of the food industry – including also themes to do with alternative proteins.

Anuga and ANUGA HORIZON are being staged in Cologne from 04.-08.10.2025 and Anuga FoodTec from 23-26.02.2027.

Cologne, November 2024

Press Release

ANUGA 2025: OPTIMISED TRADE FAIR EXPERIENCE THROUGH NEWLY DESIGNED HALL STRUCTURE

Optimised hall structure strengthens synergies of the ten trade shows +++ Improved orientation and shorter routes between segments +++ Anuga Alternatives as a pioneering platform for protein alternatives

The leading global trade fair, Anuga, the No. 1 for Food & Beverage Business, is presenting itself in Cologne from 4 – 8 October 2025 with a newly designed hall structure. Thanks to targeted strategic adjustments, the individual trade shows are more clearly segmented and offer an improved orientation across the product sections. Thematically-related topics – such as Anuga Alternatives and Anuga Organic for example – are moving closer together on the fair grounds, which will create synergies. Dealers benefit from shorter routes.

With its ten trade shows, the largest international trade fair for the global food industry provides a complete market overview of the offer of food and beverages available worldwide. The individual trade shows offer products and services in the segments protein alternatives, bread and bakery products, frozen and convenience foods, dairy products, delicatessen and gourmet items, meat and organic products as well as hot and cold beverages.

An overview of the most important changes
• Hall 1: From 2025, Anuga Fine Food will share Hall 1 with Anuga Alternatives, which is celebrating its premiere in 2025 as the new trade show for plant, insect, algae and fungal proteins as well as cell-cultivated meat.
• Hall 5.2: The former hall for Anuga Meat will become the new centre for Anuga Fine Food, which will be directly connected to Anuga Fine Food in Halls 1 and 10.2 and bundles the “Fine Food” section in the South of the fair grounds.
• Hall 7: The “Processed Meat” section is moving from Hall 5.2 to Hall 7. Anuga Drinks is also located in Hall 7.
• Hall 8: Anuga Hot Beverages will also be located in Hall 8 from 2025 onwards, in the immediate vicinity of Hall 7, where Anuga Drinks is found.
• The former Anuga Out of Home that was located in Hall 7 in 2023, will no longer be a separate trade show in 2025. The products and services will be integrated into the offer of the corresponding segments to promote even better matchmaking.
• In addition to the Anuga taste Innovation Show and the Trend Zone all of the start-ups will be integrated into the “Boulevard of Innovation” (Boulevard North) to ensure better visibility and an improved overview for the trade.

Anuga reacts to the industry developments with a new trade show and hall concept
The introduction of the trade show Anuga Alternatives is one reason for the new design of the hall. This innovation constitutes a strategic further development of Anuga and thematically bundles protein alternatives gained from insects, plants, fungi, algae and cell-cultivated meat in one trade show. With this move, Anuga is reacting to the consumers’ and trade’s worldwide growing demand for alternative protein sources.

According to Anuga’s knowledge partner, Innova Market Insights, F&B products containing insect-based proteins have recorded an annual growth rate of +114% over the past five years. Sports nutrition and cereal products made from alternative protein sources are showing a growth rate of +11% and 32% respectively. Here, insect-based protein is mainly used for sports powders, sports bars as well as for cereal and energy bars.

Cultivated and microbial-based proteins including mycoprotein and non-animal-based whey protein are recording a CAGR of +10%. Algae-based products are growing at a CAGR rate of +17%, whereby kelp, red algae and kelp extract are showing the strongest growth. The new protein sources not only offer ecological advantages, they also open up economic opportunities for the trade and industry.

“The new trade show and the redesigned hall structure reflects Anuga’s claim, as a pioneer of the global food industry, that it adapts in line with the industry’s changing needs. In this way, we are creating more efficient processes, grouping segments together thematically, bundling the meat halls in the North and the Fine Food halls in the South to ensure an optimised trade fair visit. The new hall concept also offers better networking and encourages business transactions,” stated Jan Philipp Hartmann, Director of Anuga.

The new hall plan can be found at Hall plan | Anuga: https://www.anuga.com/trade-fair/anuga/hall-plan/

Cologne, August 2024

Press Release

ANUGA PRESENTS ITS NEW TRADE SHOW ANUGA ALTERNATIVES

Focus lies on alternative proteins and sustainable food +++ Early bird campaign until 30 September 2024 +++ Closely linked to the top theme Sustainable Growth

Anuga, the No. 1 for Food & Beverage Business, is presenting its new trade show Anuga Alternatives. The trade show exclusively concentrates on a wide variety of products from the plant-based protein, insect protein, algae protein, mushroom-based protein and cell-cultivated meat segments. With over 1,400 companies worldwide, including at least 70 in Germany, that offer plant-based alternatives to animal-based products, the new trade show reflects the growing interest and increased variety within the industry. The commitment to alternative proteins ties in closely with the top theme of Anuga, ‘Sustainable Growth’.

“Alternative proteins are not a short-lived trend, but indeed the future of food. A healthy and sustainable supply of proteins will become an essential component for the food requirements of an ever increasing number of consumers. The market for alternative proteins is not only being pushed by the demand of the consumers, but equally by trailblazing, technological innovations. The progress made in processing plant-based sources of protein and finding new sources of protein are of central importance here. At the coming edition of Anuga, especially within the scope of Anuga Alternatives, we will examine these developments in detail,” explained Jan Philipp Hartmann, Director of Anuga.

In the light of the high global interest in sustainable food solutions, Anuga will offer an extensive programme comprising of webinars, workshops and speaker events that focus on alternative proteins and will examine the latest research results and technological breakthroughs. Professionals from science and business circles and environment protection organisations will share their cognitions about the plant-based, fermented and cell-cultivated protein sources.

In addition to the technical and scientific discussion, Anuga Alternatives also focuses on the social aspects of food production, including themes like ethical procurement, the preservation of biodiversity and the socio-economic effects of changing over to plant-based diets.

Overall market for plant-based food is growing
As such, Anuga is reacting to the rising trend within the trade of extending its line-up of plant-based own brands. This in turn is a reaction to the consumers’ growing demand: According to Innova Market Insights, a global market researcher, the market for plant-based meat substitute products in Germany has recorded significant growth both in terms of turnover and the number of product launches. Between 2022 and 2023 the market value increased by 7.8%, from a market size of USD 639 million in the year 2022 up to USD 689 million in the year 2023. Furthermore, in April 2024, 27% more meat substitute products were introduced onto the market than in the same period of the previous year, which represents a peak in innovation. Own brand companies also recorded positive growth in the category of meat substitute products – 34% of the market launches of meat substitute products in this country are now own brands.

“The figures impressively underline how the increasing consumer orientation towards plant-based products is sustainably changing the food market and opening up new growth potential. Our new trade show, Anuga Alternatives, is the answer to the market’s dynamic development towards plant-based food and a decisive trendsetter for the trade and industry. Visitors have the unique opportunity to gain in-depth insights into an aspiring industry, get to know new suppliers and products, inform themselves about the latest trends and keep abreast of the developments of the food industry of tomorrow,” stated Bastian Mingers, Vice President Food Trade Fairs, Koelnmesse GmbH.

Anuga Out of Home: Newly organised for even better business initiations
The new trade show Anuga Alternatives goes hand in hand with a relaunch of the hitherto segment Anuga Out of Home. The manufacturers will no longer be bundled under their own segment, but instead integrated into the trade shows that match their respective offer to enable more efficient matchmaking.

For the coming Anuga, which is being staged from 04.-08.10.2025, companies can register on-line; the early bird offer ends on 30.09.2024.

Cologne, June 2024

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