San Francisco


January 2021

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The Specialty Food Association’s (SFA) 46th annual Winter Fancy Food Show scheduled for January 17-19, 2021 at the Moscone Convention Center in San Francisco will not take place as planned.

In addition to the present closure of the Moscone Center for scheduled events, this cancellation is being driven by the global response to the COVID-19 pandemic, ongoing travel restrictions, and the general safety of all participants.


The board of directors of the Specialty Food Association has announced that Mr. Bill Lynch has been named interim President.

Mr. Lynch previously held the position of Vice President of Engagement & Experience.

Bill Lynch came to the Specialty Food Association in 1999, when he joined the organization as Operations Manager for the Fancy Food Shows.

Mr. Lynch held several different roles before becoming manager of the SFA in 2012.

Bill is one of the principal leaders in the specialty food sector and in the trade show industry, and he is currently on several boards and committees in the cities of New York and San Francisco.

“The Specialty Food Association and all of its members have held a special place in my heart for more than 20 years.
Pure passion is what connects me to this organization and its members.
I am truly honored to have the opportunity to lead and represent the women and men that make up the SFA staff, and I am very proud to work alongside a Board of Directors whose main goal is to help the members of the Specialty Food Association build their businesses and prosper,” stated Mr. Lynch.

“We have great confidence in Bill’s leadership and look forward to benefiting from his decades of experience in leadership roles across many areas of the SFA’s core business,” declared Charlie Apt, Vice Chair of SFA’s Board of Directors.

“Italy has always been an important pillar, partner and supporter of the Specialty Food Association.
Its vision of food and the future of food is truly unique.
For more than 20 years, I’ve had the pleasure of creating, experiencing and sharing many important initiatives with Italy and with the people who represent this wonderful country; a bright and happy future together awaits us, declared Bill Lynch.

 We are very excited about Mr. Lynch being named President, declares Donato Cinelli, President of Universal Marketing, exclusive agent for Italy of the Specialty Food Association.
For more than 20 years, we have shared with Mr. Bill Lynch a passion for Italy and for our work.
Together we have faced the great change in the trade show system of the early 2000s, which involved an exponential development of the industry; today we are very glad to meet the great challenge of the future with him, namely “the trade show heart of the entertainment business” and we look forward to embarking on yet another adventure with President Lynch, Cinelli concludes.

Bill Lynch SFA

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