CIBUS

Parma

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31 AUGUST / 3 SEPTEMBER 2021

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CIBUS 2021 : DATES CONFIRMED 1ST WEEK OF SEPTEMBER

(Parma, Feb 2, 2021) – Following the monitoring the evolution of the pandemic on international scale and the involvement of all stakeholders, Italian and international buyers and agrifood companies, Fiere di Parma in agreement with Federalimentare – the Italian Food & Drink Industry Federation- is confirming the dates of Cibus 2021: the show is scheduled from Tuesday August 31st to Friday September 3rd. The evaluation of the vaccine campaign and air travel bubbles for overseas professionals have been taken into account for the final decision.

The XX edition of Cibus, the International Food Exhibition, will be the restart of the Italian food industry, the first showcase for the domestic food & beverage sector. On show, new products will haul the recovery of domestic consumption and international exports for all categories: cured meats, cheese, pasta, tomato based products, oil, bakery, beverage, grocery, frozen local specialties and more…

The re-opening of Cibus (the 2020 edition was cancelled as a result of the pandemic) corresponds with a revival in food exports: Istat – Italian National Institute for Statistics- elaborated by Federalimentare indicate a substantial stability in 2020 (+0,1% in the first 10 months of 2020), that should evolve into significant increase in the first half of 2021. This data gives a glimpse of a large inflow of international buyers, so much so that a huge budget has been allocated to promote their incoming (travel and accommodation). The dialogue with the overseas buyers has never stopped, even during the harshest months of the pandemic, thanks to the reinforcement of the B2B platform My Business Cibus, the Cibus Lab webinars, the participation of Cibus to Food Hotel China last November and to the next Gulf Food in Dubai (February 2021).

Around 3000 Italian companies will attend Cibus 2021 together with the food sector main players. The show will therefore be a not to be missed occasion to analyze the great changes accelerated by the pandemic, both for production and consumption. A program of dedicated conferences will be organized in the unique and coherent frame of “Cibus Forum” pointing out the continuity with the event presented in September 2020.

CIBUS 2021 CONFIRMED

THE SHOW WILL RUN EITHER MID-JUNE OR BEGINNING OF SEPTEMBER. SURVEYS IN PROGRESS INVOLVING EXHIBITORS AND ITALIAN AND INTERNATIONAL BUYERS. DEDICATED EXTRAORDINARY BUDGET TO TOP BUYERS’INCOMING

(Parma, 2021, January 13) – Cibus 2021 is confirmed; the International Food Exhibition XX edition will be the first show of the year entirely and exclusively dedicated to Made in Italy foods. The pandemic’s unpredictability suggests that Fiere di Parma will postpone the opening of the show initially scheduled on May 4.
To fix the new date, 2 surveys were launched at the end of 2020: one involving a selection of exhibitors of all food categories and the other, a panel of 1000 Italian and international buyers.

Two possibilities are coming out: either launch Cibus during the 3rd week of June – just before Vinitaly – or 1st week of September, i.e. just before Salone del Mobile- Design Week. The final decision will obviously take into account the evolution of the pandemic and vaccination campaign. Fiere di Parma and Federalimentare, in agreement with ITA – Italian Trade Agency, together with the Italian agrifood main players will shortly cast the dice.

95% of the 3000 companies who applied to Cibus 2020, then cancelled, have already confirmed their participation to Cibus 2021. Also the international buyers are giving a positive answer, so much so that an unprecedented budget of 3 million euro is being dedicated to the incoming of top buyers.

The challenge is to intercept the progressive economic and commercial recovery in Italy and worldwide. Cibus 2021 will be a physical show to present new products and allow the international community to return to Italy and visit the production sites of flagship food companies. The event will also capitalize the matching generated during the last months on the on-line platform MyBusinessCibus and by the contents developed during Cibus Forum and Cibus Lab, the website where new workshops will be organised all along 2021, with the participation of Italian and international food companies and buyers.

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