Press Release

BRICODAY 2025, BIG NUMBERS!

Bricoday confirmed its central role in the international trade fair scene of the DIY-home-garden sectors with a record-breaking edition characterized by double-digit growth in exhibitors and visitors, and by strong interest in the rich program of events.
The next edition will take place in September 2026 at Fiera Milano Rho (IT).

The 17th edition of the leading event in the DIY, home, technical, and garden sectors (September 24–25) marked a decisive step forward in quality.

The move to the largest and most prestigious exhibition venue in Italy, among the most important in Europe, represented a significant challenge for a well-established event — a challenge that was widely overcome thanks to the excellent response from the market and visitors.

Exhibitors increased from 412 in 2024 to 493 in 2025 (+20%), with many companies investing in larger and more refined booths, contributing to an image of an event with international scope, enriched by the presence of major leading brands in the sectors and prestigious new entries in every category.

Visitor growth was equally significant: 10,350 entries over two days (+15% compared to the 9,000 attendees in 2024), with a significant share of purchasing decision-makers and the participation of dozens of international buyers.

The new division of the exhibition into three macro-areas — Home, DIY/Technical, and Garden — was also appreciated, making the layout clearer and more functional.
Very positive feedback was received on the two thematic halls: Bricoday Digital Village, dedicated to retail digitalization, and Bricoday Luce, focused on lighting.

The conference program further enhanced the event: 27 sessions divided into three themes — figures and trends in the brico-home-garden market, integration between physical and online retail, and workshops with case studies on new technologies.
The central location of the conference rooms encouraged participation beyond expectations, with strong attendance recorded.

The appointment for the eighteenth edition of Bricoday will once again be in September at Fiera Milano Rho. The official announcement of the dates and halls is expected soon.

Milan, 30 September 2025

latest news: