INT. EISENWARENMESSE 

Press Release

EISENWARENMESSE – INTERNATIONAL HARDWARE FAIR 2026: INTERNATIONAL INDUSTRY KEY PLAYERS ARE BETTING ON THE WORLD’S LEADING TRADE FAIR AT AN EARLY DATE

Already a good response in the early bird phase

The event can already demonstrate good interim results around nine months prior to the start of EISENWARENMESSE – International Hardware Fair. The early bird phase was a success not only internationally with exhibiting companies from more than 40 countries and a foreign share of more than 87 percent. Numerous German companies have also already applied and thus secured the advantages of early booking. EISENWAREN – International Hardware Fair 2026 takes place from 3 to 6 March 2026 – and thus for the first time in Cologne in a new sequence of days from Tuesday to Friday.

“The result following the early bird phase gives us plenty of reasons for optimism. We are pleased that many industry leaders from Germany and abroad have already confirmed their participation in EISENWARENMESSE – International Hardware Fair 2026. The demand once again confirms the importance of the trade fair as the most important global platform for the presentation of new products, services and technologies”, according to Sebastian Hein, Director of EISENWARENMESSE – International Hardware Fair.

Diverse event programme
Spread on eleven hall levels, EISENWARENMESSE – International Hardware Fair once again provides a diverse offering that is unique worldwide – from tools and accessories through home improvement to fittings, fasteners and fixings and industrial supplies. Trade visitors can also once again look forward to a high quality event programme in 2026. Especially the EISENforum, with a programme curated by digital expert Michael Atug, and exploring exciting industry themes like the use of AI, provides important impulses for the continuing development of the industry.

With the DIY Boulevard, EISENWARENMESSE – International Hardware Fair, in cooperation with the German Association of Home & Garden Manufacturers e.V (HHG), once again provides companies with the possibility to present their products in an environment close to POS. This ensures an authentic product presentation experience on the boulevard for trade visitors.

The renowned “EISENaward powered by ZHH” 2026 will also be presented live again. In cooperation with the central association for the hardware trade (ZHH), EISENWARENMESSE – International Hardware Fair searches for outstanding new ideas, inventions and solutions directly from the industry. The three winners of the award will be honoured live on stage. A trade public will also be able to marvel at the ten nominated products during the trade fair in a special area. Registered exhibitors can apply with their innovations at no charge as of autumn 2025.

The event programme will be continually updated. Additional formats are currently in planning.

Cologne, 24th June 2025

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