Press Release

BRICODAY 2025, BIG NUMBERS!

Bricoday confirmed its central role in the international trade fair scene of the DIY-home-garden sectors with a record-breaking edition characterized by double-digit growth in exhibitors and visitors, and by strong interest in the rich program of events.
The next edition will take place in September 2026 at Fiera Milano Rho (IT).

The 17th edition of the leading event in the DIY, home, technical, and garden sectors (September 24–25) marked a decisive step forward in quality.

The move to the largest and most prestigious exhibition venue in Italy, among the most important in Europe, represented a significant challenge for a well-established event — a challenge that was widely overcome thanks to the excellent response from the market and visitors.

Exhibitors increased from 412 in 2024 to 493 in 2025 (+20%), with many companies investing in larger and more refined booths, contributing to an image of an event with international scope, enriched by the presence of major leading brands in the sectors and prestigious new entries in every category.

Visitor growth was equally significant: 10,350 entries over two days (+15% compared to the 9,000 attendees in 2024), with a significant share of purchasing decision-makers and the participation of dozens of international buyers.

The new division of the exhibition into three macro-areas — Home, DIY/Technical, and Garden — was also appreciated, making the layout clearer and more functional.
Very positive feedback was received on the two thematic halls: Bricoday Digital Village, dedicated to retail digitalization, and Bricoday Luce, focused on lighting.

The conference program further enhanced the event: 27 sessions divided into three themes — figures and trends in the brico-home-garden market, integration between physical and online retail, and workshops with case studies on new technologies.
The central location of the conference rooms encouraged participation beyond expectations, with strong attendance recorded.

The appointment for the eighteenth edition of Bricoday will once again be in September at Fiera Milano Rho. The official announcement of the dates and halls is expected soon.

Milan, 30 September 2025

Press Release

BRICODAY 2025: 460 EXHIBITORS CONFIRMED BEFORE THE SUMMER BREAK.
“IT WILL BE A RECORD-SETTING EDITION.” 

At Fiera Milano Rho, on September 24–25 the leading event for the worlds of DIY, technical, home, and garden.

The 17th edition of Bricoday is shaping up to be the richest ever: before the summer break, participating companies have already reached 460.
There are 150 new entries, marking a significant increase.
Hosted for the first time in Halls 22 and 24 at Fiera Milano Rho, the leading trade show for DIY, Home, and Garden professionals will span 25,000 sqm.

In the new venue the event will offers an optimized and functional exhibition layout. The introduction of product category divisions represents a major step forward in Bricoday’s evolution, enhancing the visitor experience and enabling strategic positioning for exhibiting companies.

The result will be an increasingly vertical, business-focused event with a strong emphasis on networking and exhibitor effectiveness. The rise in participation highlights Bricoday’s pivotal role in both the Italian and international specialized distribution markets, and reflects the credibility of its growth strategy.

Featured Sectors
DIY & Technical: 171 exhibitors confirmed.
All major companies have renewed their participation, alongside new high-profile international brands. Top categories include wood, chemicals (silicones, glues, adhesives), power tools, fasteners, profiles, hardware, and small metal components.

Home: 189 participating companies, including exhibitors from Bricoday Luce.
Key sectors: bathroom, lighting, and space organization. Noteworthy growth in household items, reflecting the channel’s move toward greater product diversification.

Garden: 73 confirmed exhibitors.
Showcased products include outdoor furniture, pools and accessories, fertilizers, potting soil, and green care tools—both manual and electric.

Bricoday Digital Village – 3rd Edition
Strong interest continues for the third edition of the Bricoday Digital Village, dedicated to digital innovation and eCommerce in DIY and hardware.

In partnership with OPMF, the Village will host online platforms, management software, payment systems, logistics solutions, and digital marketing tools. The program includes talks, workshops, and roundtables featuring experts and industry leaders.

Conference Program
The exhibition will be enriched by a full schedule of meetings, conferences, and expert-led sessions, offering insights into the most relevant themes in the DIY sector. Topics include:

• Sustainability
• Product and service innovation
• Technical and technological solutions from leading market players
• Effectiveness of physical and digital sales channels
• Evolving consumer needs

In collaboration with GfK and TradeLab, Bricoday’s long-time research partners, the event will present exclusive previews of market data, consumer trends, and the current distribution network landscape. With contributions from observation centers and research institutes, Bricoday 2025 will offer deep dives into international markets and changing purchasing behavior, with careful attention to both products and reference channels.

A Growing Event
“With over 160 new entries, Bricoday 2025 confirms its growing appeal among both established and emerging companies,” say the organizers. “This is a clear sign of the event’s ability to evolve alongside the market while maintaining a high-quality offering and strong professional networking focus.”

Milan, 16 July 2025

Press Release

BRICODAY 2025:
400 EXHIBITORS ALREADY CONFIRMED FOUR MONTHS BEFORE THE EVENT.
120 NEW ENTRIES. PROVISIONAL LIST NOW ONLINE.

The provisional list of exhibitors for the upcoming edition of Bricoday, scheduled for September 24-25, 2025, at the new venue in Fiera Milano Rho, is now available online. With four months to go, 400 companies have already confirmed their participation.

Milan (IT), 27 May 2025 – Four months ahead of the event, 400 companies are already confirmed. The number of new entries has risen to 120. The event will take place on September 24-25, 2025, at the new venue in Fiera Milano Rho, in halls 22 and 24, covering a total of 25,000 sqm dedicated to the world of DIY, home, and garden.

From the growth of the Home sector to the stability of Garden compartment, from the credibility of DIY and Technical world to the increase of the special areas Bricoday Light and Digital Village, the 2025 edition promises to be the most comprehensive and representative ever, serving as a key reference point for Italian and international distribution.

With the move to Fiera Milano Rho, the organizers set a clear goal: optimizing the exhibition layout to make it “more organized, coherent, and effective.” The introduction of product category divisions marks a significant step in Bricoday’s evolution, providing a clearer and more structured overview of the exhibition offer. This approach enhances visitor experience while allowing companies to strategically position themselves, improving the event’s overall impact.
The new setup consolidates Bricoday as both an industry benchmark and a highly specialized, structured, and business-oriented event, focusing on sector networking and exhibition effectiveness.
The exhibition layout already offers a close-up view of market trends.

DIY and Technical sectors currently feature 150 exhibitors. While all major brands in the sector have reconfirmed their participation, several renowned international brands have joined as newcomers.
According to the organizers, this is a strong signal to the market: “To date, the quality of companies exhibiting at Bricoday has no equal in Italy, offering a unique and extensive selection for distributors.” The most represented categories include wood, chemicals (silicones, glues, adhesives), tools, fasteners, profiles, hardware, and small parts.

A “better-than-expected” result for the Home sector, which already boasts 170 exhibitors, including companies from Bricoday Light area. Bathroom, storage, and lighting remain core sectors, while there is noticeable growth in exhibitors showcasing household items, which make up a significant portion of new entries. This reflects Bricoday’s ability to anticipate the evolution of DIY retail and establish itself as a reference point for different distribution channels.

The Garden sector maintains its strong presence, with 65 confirmed companies. Outdoor furniture, pools and accessories, fertilizers and soil, manual and power tools are the key product categories on display.

Interest in Bricoday Digital Village, the area dedicated to digital services for distribution, continues to grow, attracting new and important participants.

“A total of over 120 new companies have registered for Bricoday 2025” conclude the organizers, “confirming the increasing interest in the event and its appeal to companies of all sizes and sectors.”

Press Release

BRICODAY: A NEW LOCATION AND A NEW LAYOUT FOR THE KEY EVENT IN THE DIY WORLD

The leading event for the DIY, Home and Garden sector will take place at the FieraMilano Rho exhibition centre on 24 and 25 September, 2025.
Manufacturers, retailers and operators from a sector that generates a turnover of over 13 billion euros in Italy alone will have 25,000 sq.m of exhibition space at their disposal.

There is much anticipation for the 17th edition of Bricoday, the most important and exhaustive event for production and distribution chains in the DIY, Home and Garden sector.
The next edition, scheduled for 24–25 September 2025, will be held in Halls 22 and 24 of the FieraMilano Rho exhibition centre: 25,000 sq.m of exhibition space dedicated to the latest developments in a sector that involves and enthuses 90% of Italians and is worth over 13 billion euros.

To continue its growth Bricoday, the leading Italian event whose last edition attracted 412 exhibitors and 9,100 visitors (including 2,900 buyers), will be held at FieraMilano Rho, remaining “true to its traditional spirit”, assure the organisers.
The prestigious new location, with the spaces it offers, will allow “a more orderly, coherent and profitable exhibition layout: the DIY/Technical, Home and Garden sections will be reorganised to ensure consistency in terms of product grouping, as will the two special halls dedicated, respectively, to lighting (Bricoday Luce) and the world of digital innovation (Bricoday Digital Village).”

The visitors’ routes will be clearer and more intuitive than in the past, providing opportunities for meetings, business and matchmaking occasions between exhibitors and visitors.
Not only that: the exhibition will also feature meetings, conferences and panel discussions with experts and analysts from major market research companies to deepen the hottest topics in the world of DIY and target the new challenges facing the sector, from sustainability to the innovation of products and services, the new technical and technological solutions proposed by the leading companies, the effectiveness of the various physical and digital sales channels, the analysis of the demands of an increasingly large and segmented category of consumers.

The Home, in every aspect and setting – from bathroom to furnishings, from flooring to household goods, from textiles to decoration, from maintenance to chemicals, small household appliances, climate control, cleaning – will take up ample space as a result of the constant and increasingly evident growth recorded in recent years. The Home section will also play host to the fifth edition of Bricoday Luce, an increasingly successful thematic area dedicated to indoor and outdoor lighting, smart lighting, decorative lights, light bulbs etc. that has been ‘sold out’ for some time.

The other major area at Bricoday will be dedicated to the DIY/technical sector, where wood (parquet, shelves, coatings…), paints, building materials, hardware (from small parts to accident prevention, from profiles to locks and so on), tools (manual and power tools, accessories, vacuum cleaners, machines…), electrical equipment, car accessories (batteries, lubricants, additives, perfumes, snow chains…) will take up a significant amount of exhibition space.

Bricoday will also feature new spaces and visibility for the proposals dedicated to Gardens and terraces, with exhibits ranging from furniture, equipment and accessories for outdoor spaces to barbecues, from irrigation to swimming pools, from tools, machinery and pet care products, to solutions for the maintenance of greenery and the landscape.

The Bricoday Digital Village will offer an all-round overview of digital and innovative solutions for the retail world, a sector enjoying a major evolution as testified by the increase in companies participating in the last edition (40 exhibitors, +60% on 2023).
Thanks to a rich programme including meetings, conferences and demonstrations, this section has become increasingly central for the retail strategies of manufacturers and buyers: the pervasive digital evolution of IT-based control, management and sales systems supports e-commerce platforms and marketplaces, the development of AI-based technologies, logistics, product coding, marketing, communication, customer service, payment and fintech technologies, just to name a few.

Among the 9,100 professionals visiting the last edition of Bricoday, the 550 e-commerce operators testify precisely to the importance of new technologies in the sector.
The number of retail operators visiting the stands is increasingly higher with 2,900 buyers from large DIY retail chains, owners of independent DIY stores, wholesalers, hardware and tool stores, buyers from other sectors such as lighting, electrical, housewares, furniture, building, electronics and big- box retailers.
The visitors from supplier companies – manufacturers, importers, distributors of DIY and household items, hardware, tools, sales agents – reached 4,400, while the employees of distribution service companies who visited Bricoday were 1,250.

Worth mentioning is also the growing number of leading DIY chains such as Bricocenter, Bricofer, Bricolife, Brico io, Brico OK, Brico Point, Consorzio FDT, Eurobrico, Evoluzione Brico, Leroy Merlin, Mondobrico, OBI. Other brands present were Bennet, Carrefour, Conad, Conforama, Coop Italia, Esselunga, Eurospin, GS, Iper, Unipam.

GfK and TradeLab – Bricoday‘s long-standing market research partners – will unveil and analyse market figures, consumer trends and the performance of the distribution network. Thanks to the collaboration with survey and research centres, in September 2025 there will be no shortage of insights into international market trends and the evolution of consumer behaviours, from products to preferred sales channels.

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