27 / 30 MARCH 2022

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Press Release


Amid the satisfaction of exhibitors and operators, the reference event for the entire horeca supply chain closed today at Rimini Expo Centre

• Eating OUT’s shows of reference achieved their objectives
• 360 exhibiting brands in a 30,000 square-metre area
• The return to physical attendance boosted the confidence of the entire eating out sector

Rimini, 30th March 2022 – Italian Exhibition Group’s events dedicated to eating OUT, a reference point for the entire industry, closed today at Rimini Expo Centre. The 7th Beer&Food Attraction and the 4th BBTech expo, the professional exhibitions of technology for beer and beverages, were held at the same time as Italgrob’s 11th International Horeca Meeting, gathering together producers, operators, sector associations and the entire horeca community in one single appointment. The new, totally B2B format proved to be a winning one, as was its positioning from Sunday to Wednesday.

More than two years since the last physically-attended edition and just over a year since the full digital version, the return of the three events has bolstered operators and given an important boost to the business of a sector that is central to Italy’s economy. The sentiment of the 360 exhibiting brands, spread over 30,000 square metres of exhibition space, was absolutely positive. About a thousand appointments between exhibitors and the 85 international buyers in attendance at the show, thanks to the collaboration of ITA (Italian Trade Agency), the Ministry of Foreign Affairs and International Cooperation and in parallel with IEG’s regional advisors. Buyers arrived from 24 countries: Albania, Belgium, Bulgaria, Czech Republic, Denmark, Estonia, Finland, France, Germany, Hungary, Ireland, Iceland, Norway, Poland, the United Kingdom, Romania, Serbia, Spain and Switzerland. Delegations from the United States, Armenia, Israel, Kazakhstan and Lebanon were also present.

The three events provided a unique opportunity for the entire eating OUT community to exchange views, starting with outlooks for the coming summer season and moving on to medium and long-term trends. This was also confirmed by partnerships between Italian Exhibition Group and the associations of reference. The Confindustria federation Italgrob confirmed Rimini, and the trade show in particular, as the ideal location for its International Horeca Meeting, while the Federazione Italiana Cuochi also confirmed that Rimini Expo Centre is the ideal “home” for its top event, the Italian Cookery Championships. Still in the food sector, worth highlighting is the collaboration with Cast Alimenti, while collaborations in the beer sector, under the patronage of Assobirra, included those with Unionbirrai, the CERB Research Centre for Brewing Excellence and the Consorzio Birra Italiana.

The effects on the local economy, closely linked to the world of eating OUT, were also important. Beer&Food Attraction gave operators a confidence boost, also due to Rimini Beer Week, a new entry for this edition, which, sponsored by Rimini Municipality, involved venues in the old town centre and along the Riviera.

Beer&Food Attraction, BBTech expo and the International Horeca Meeting will return to their usual positioning for the sector in 2023, from 19th to 22nd February at Rimini Expo Centre.



Rimini(Italy), January 20th 2022 – A conscious attitude of caution awaiting the best evolution of the current health situation to allow a participatory and productive edition of the exhibitions, has convinced IEG – Italian Exhibition Group to postpone the dates of the seventh edition of Beer & Food Attraction, the fourth edition of BBTech Expo, and of the eleventh edition of the International Horeca Meeting by Italgrob from February 2022 to next March: from the 27th to the 30th.
The new 2022 dates of the events, scheduled to be held at Rimini Expo Centre, have been identified in full agreement with the sector associations and companies.

Beer & Food Attraction and BBTech Expo are the reference trade shows for the entire eating OUT chain, a chain that IEG intends to support and sustain in a complex period, favoring its relaunch as much as possible in view of the next summer season.

Simultaneously with the two events, the Italgrob International Horeca Meeting. Pivotal event for the relaunch of the eating OUT, in its 11th edition, the IHM will be the perfect opportunity to take stock of the restart of the sector.

Italian Exhibition Group, associations and companies feel part of the same team, ready to take to the field in full force to meet the public of operators with decisive market results at the end of March.



In agreement with the stakeholders and to support market recovery, Italian Exhibition Group is inaugurating a format organized in steps for the expo dedicated to excellent beer and beverage products and food for the industry.

The appointments are from 12th to 14th April 2021 in digital format and from 20th to 23rd February 2022 live.

Rimini (Italy), 27th January 2021 – Italian Exhibition Group has set a new strategic route for Beer&Food Attraction, the expo dedicated to excellent beer and beverage products and food for the market.
In agreement with the stakeholders and to support market recovery, IEG staff has planned a pro-active run-up to the live edition, which will be held from 20th to 23rd February 2022 at Rimini Expo Centre and will also simultaneously feature Rimini Beer Week, a new “distributed” event connecting participation in the expo centre with that in the city, combining an exclusively B2B event with one open to the public.

The first stage of this new route, ideal for the presentation and launch of new products with a view to the 2021 season, is represented by a full-digital event – Beer&Food Attraction, The Digital Event for Eating Out – being held from 12th to 14th April 2021, which will ensure companies and trade members match-making and networking opportunities, thanks to an extraordinary technological platform that IEG has successfully tested in recent months. The event will be organized with the collaboration and support of all the associations representing the world of beverage and food for the Horeca market and the ITA Italian Trade Agency for the selection and organization of business meetings with carefully chosen international buyers.

Beer&Food Attraction will have a strictly B2B format and offer industry and trade members the means for being globally competitive, at both the digital edition and the live one.
Along with the digital edition of Beer&Food Attraction, confirmation has also been announced of the professional appointments of BBTECH Expo, the expo dedicated to technology for the production and packaging of beer and beverages, and Italgrob’s International Horeca Meeting.

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