BEER&FOOD ATTRACTION

Rimini

$

27 / 30 MARCH 2022

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BEER&FOOD ATTRACTION, BBTECH AND IHM 2022:

THE NEW DATES FROM MARCH 27th TO 30th

Rimini(Italy), January 20th 2022 – A conscious attitude of caution awaiting the best evolution of the current health situation to allow a participatory and productive edition of the exhibitions, has convinced IEG – Italian Exhibition Group to postpone the dates of the seventh edition of Beer & Food Attraction, the fourth edition of BBTech Expo, and of the eleventh edition of the International Horeca Meeting by Italgrob from February 2022 to next March: from the 27th to the 30th.
The new 2022 dates of the events, scheduled to be held at Rimini Expo Centre, have been identified in full agreement with the sector associations and companies.

Beer & Food Attraction and BBTech Expo are the reference trade shows for the entire eating OUT chain, a chain that IEG intends to support and sustain in a complex period, favoring its relaunch as much as possible in view of the next summer season.

Simultaneously with the two events, the Italgrob International Horeca Meeting. Pivotal event for the relaunch of the eating OUT, in its 11th edition, the IHM will be the perfect opportunity to take stock of the restart of the sector.

Italian Exhibition Group, associations and companies feel part of the same team, ready to take to the field in full force to meet the public of operators with decisive market results at the end of March.

IEG: A NEW STRATEGIC ROUTE FOR THE HORECA WORLD.

BEER&FOOD ATTRACTION IN A FULL-DIGITAL FORMAT IN 2021 AND LIVE IN 2022

In agreement with the stakeholders and to support market recovery, Italian Exhibition Group is inaugurating a format organized in steps for the expo dedicated to excellent beer and beverage products and food for the Ho.re.ca. industry.

The appointments are from 12th to 14th April 2021 in digital format and from 20th to 23rd February 2022 live.

Rimini (Italy), 27th January 2021 – Italian Exhibition Group has set a new strategic route for Beer&Food Attraction, the expo dedicated to excellent beer and beverage products and food for the Ho.re.ca. market.
In agreement with the stakeholders and to support market recovery, IEG staff has planned a pro-active run-up to the live edition, which will be held from 20th to 23rd February 2022 at Rimini Expo Centre and will also simultaneously feature Rimini Beer Week, a new “distributed” event connecting participation in the expo centre with that in the city, combining an exclusively B2B event with one open to the public.

The first stage of this new route, ideal for the presentation and launch of new products with a view to the 2021 season, is represented by a full-digital event – Beer&Food Attraction, The Digital Event for Eating Out – being held from 12th to 14th April 2021, which will ensure companies and trade members match-making and networking opportunities, thanks to an extraordinary technological platform that IEG has successfully tested in recent months. The event will be organized with the collaboration and support of all the associations representing the world of beverage and food for the Horeca market and the ITA Italian Trade Agency for the selection and organization of business meetings with carefully chosen international buyers.

Beer&Food Attraction will have a strictly B2B format and offer industry and trade members the means for being globally competitive, at both the digital edition and the live one.
Along with the digital edition of Beer&Food Attraction, confirmation has also been announced of the professional appointments of BBTECH Expo, the expo dedicated to technology for the production and packaging of beer and beverages, and Italgrob’s International Horeca Meeting.

latest news:

SIGEP – 12 / 16 march 2022

SIGEP – 12 / 16 march 2022

According to trade associations, current pandemic indicators make it impossible for significant attendance from abroad, including Europe, in January.

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