Press Release

MILANO HOME 2026 CLOSES WITH A POSITIVE BALANCE OF BUSINESS, CONTENT AND RELATIONSHIPS

With over 750 brands and 31,019 visitors, Milano Home 2026 confirms its role as a key event for the home sector, offering a broad and cross-disciplinary vision of contemporary living across product, design and market.

Milan, 12 February 2026 – The 2026 edition of Milano Home, the exhibition dedicated to the world of contemporary living, has come to a close. For four days, Fiera Milano became a hub for meetings, dialogue and design thinking for the entire home industry supply chain. This edition welcomed more than 750 brands, with an increasingly qualified international presence, confirming Milano Home’s vocation as a platform for connection and development for specialized retail and companies.

Total attendance reached 31,019 visitors (a figure that also includes the concurrent events Quick&More and Pte), with international visitors accounting for 8%. Among the most represented European countries were Portugal, Spain, France and Germany, while Japan and the United States stood out among overseas visitors.

The exhibition layout, spread across four thematic pavilions—Vibes, Mood, Elements and Taste—offered a broad and transversal vision of living, bringing together product, design culture, manufacturing and the market. Alongside the exhibition offering, strong emphasis was placed on content, education and networking opportunities, which are central elements of the Milano Home format.

The special areas and projects were particularly well received, generating strong interest among professionals, buyers and the press. Among them, The Green Circle by Raremood, already featured in previous editions, once again proved to be a benchmark for sustainability applied to design and retail.

Agorà 4.0, the shop of the future, also met with excellent feedback, making its debut at this edition. The launches of GourMeet, an area dedicated to high-end packaged gourmet food, and BauHouse, a special project presented for the first time and focused on pet design as a new frontier of living and consumption, were equally successful.

The numerous talks and workshops also represented important opportunities for networking and business, ranging from the Retail Academy to contributions by POLI.design and Platform, as well as the Safari Tours, all of which provided in-depth perspectives on the ongoing transformations in retail, design and consumption models.

Among the trends that emerged most clearly at Milano Home 2026 is the reaffirmed role of objects as personal and narrative expressions. Art de la table returned to the spotlight with Manifatture in Scena, an exhibition curated by Ulderico Lepreri, where the table is interpreted as a language of conviviality and an expression of beauty, capable of reflecting lifestyles and everyday rituals.

At the same time, growing attention is being paid to the storytelling that accompanies products, highlighting design, research, materials and craftsmanship processes that define their value. In this context—clearly expressed in the NoveBotteghe+9 selection curated by Gumdesign—the human dimension emerges as the defining element, embodied in the hand that shapes the object and in the relationship it establishes with those who choose it.

Decoration increasingly embraces pop colors and bold chromatic accents, used to give character to interiors and reflect the identity of those who inhabit them. At the same time, attention to natural and sustainable materials continues to grow—with the use of wood, natural fibers, bamboo, recycled cardboard and stone—as well as interest in new 3D printing technologies.

Food expands its role beyond the purely gastronomic dimension, establishing itself as a shared experience: a precious object to be gifted and displayed.

Finally, the pet world is increasingly positioned at the heart of contemporary living, not only through dedicated objects and accessories, but also through services and thoughtful solutions designed to integrate pets into everyday activities and special moments, within an ever more inclusive vision of home and conviviality.

The common thread that emerges is emotion: whether fragrances, textiles or gifts, each proposal is called upon to reveal a story, evoke a feeling or a memory, becoming a vehicle for connection.

With this third edition, Milano Home strengthens its positioning as a working and visionary environment for the sector, capable of connecting manufacturing quality, cultural content and business opportunities, while supporting companies and professionals in interpreting market transformations.

The next edition of Milano Home is scheduled for January 2027, once again at Fiera Milano, to continue telling and interpreting the evolution of contemporary living.

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