7 / 8 September 2021

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The event dedicated to the home universe is heading back to physical at Fieramilano (Rho) for a new edition that will be held simultaneously with the “Supersalone”. The home and its countless living options will be at the heart of a full-spectrum show that will explore many different ways of interpreting our daily lives.

Milan, 17 June 2021 – The home is increasingly becoming the core of people’s daily lives, as has been shown by both the growing focus and spending capacity in all its satellite sectors, with creativity being more and more centered on the development of human-scale models, the production of sustainable products, and projects on how to integrate different environments, as all this has become a need more than a priority.

This is the starting point of the new edition of HOMI- The Lifestyle Trade Fair, scheduled to take place at Fieramilano (Rho) from 5 to 8 September with a dynamic and once again renewed format. New trends will be explored, ranging from design objects to Italian and international crafts, from fragrances to textiles, from furnishing decorations to complements and accessories for the table and kitchen, to gifting. The show will take place as a physical event and will be held simultaneously with the Supersalone – the special event of 2021 that will include the Salone del Mobile and the Milano Design Week – thus confirming the priority role of the city of Milan as the capital of design.

It is a much-awaited appointment that many international buyers of the sector have decided to attend because they consider it the best opportunity for meeting and building long-term partnerships, and one that continues to offer an extensive selection of goods, in addition to a place where trends and new products can be discovered.

The international vocation of the event is also supported and promoted by ICE , the agency that promotes Italian companies abroad. The program that is being prepared is intended to provide significant opportunities for participants – the most important buyers of the sector – and highlight once again the leading role of the Italian market, one of the most active and growing in the industry. Here are some figures: the domestic production of household products has been estimated at $4.4 billion in 2020, with €3.4 billion of Home Product exports in 2020, surpassing imports, which in turn showed a slight decrease (-7.6% in Euro, down to €1,583 million).

In this versatile scenario, the unique format of HOMI, The Lifestyle Fair, has been specifically designed to highlight the richness of the offer and accompany the different types of visitors in the exploration and experience of the many special projects designed to enhance the contents of the exhibition.
The event will be an opportunity to be seized from several different perspectives, depending on the different needs of operators and consumers.

It all starts with the two business districts around which the event was organized – Home Boutique&Design and Retail Inspiration.
Home Boutique&Design is the area dedicated to quality manufacturing, characterised by the strong identity of brands and their products, which are presented to meet the innovation and originality requirements of department stores and research shops, as well as to offer new inspiration to designers and home hospitality operators. Home Boutique&Design includes the Creazioni Italiane project, dedicated to Made in Italy craftsmanship and design, and the World Designers area, where a selection of products made by the best international designers is on show.
The second district is targeted to a more specialised public, that of manufacturers and distributors, and has two identity areas: Fragrance Inspiration and Textile Inspiration. The intention is to combine their products to create a unique carefully selected offer for the specialised stores and home & gift shops.

A new feature of this edition, designed with the aim of providing visitors with the most comprehensive service possible, will be 8 themed itineraries created within two main areas, one relating to Christmas, with new products and design trends to celebrate this important part of the year, and the other called Think Local – a project dedicated to the European businesses that, in addition to presenting their own lines, develop products under the distributor’s brand or for other brands. A specific space called Promotional will be devoted to loyalty campaign and prize competition products, while Home Hospitality will focus is on the home hospitality segment, involving boutique hotels, B&B’s, bistros and homes, and Green Home will display the design and sustainability of home decor, furnishings and gifts. Designers, architects and interior designers will be able to meet in the area dedicated to Interior Design, where the renovation industry at large will be the focus of attention. Innovative start-ups and SMEs will have their dedicated container in Homi Next and PED will explore the world of small electrical appliances, from luxury items to products designed ad hoc for promotional activities.

A further business synergy will be created thanks to the possibility for HOMI to host the special edition of PTE-PromotionTrade Exhibition (Fieramilano, 7 and 8 September), the event dedicated to the world of advertising objects, promotional textiles and personalization technologies. The event, dedicated to manufacturers, importers and distributors in the promotional world and to printing and personalization professionals, presents a complementary product offer, particularly as regards the HOMI areas dedicated to the world of promotional products.

HOMI will therefore confirm its vocation as a meeting place and opportunity for professionals of the industry, a space for experimentation and creative contamination, open to those who wish to understand the evolution of habits and lifestyles in Italy and worldwide, identifying home-living trends in advance.

The event is also a continuous educational opportunity, because the numerous meetings held through webinars during the year may find their most complete expression, at the time of the physical exhibition, in the rich calendar of training and educational activities that will see designers and experts of the sector offering an insight on market trends, with many ideas and suggestions.
More specifically, this edition will include a calendar of talks dedicated to architects and professionals of the sector to promote discussion and exchanges on the most important current issues for the industry. The meeting program, accredited by the Ordine degli Architetti of Milan, will allow participants to receive training credits.

Finally, sharing the exhibition project with the most important trade associations will ensure that its contents and ideas are in line with the needs of businesses and operators. This will make HOMI, The Lifestyle Show, an open, stimulating community offering unmissable opportunities for professional growth in a changing market.

HOMI will of course, take place in the maximum safety conditions: exhibitors and visitors will be welcomed according to a strict safebusiness protocol, developed with a team of experts, aimed to ensure the smoothest and most correct implementation of all the necessary health protection measures.

Join us at HOMI, from 5th to 8th September at Fieramilano (Rho).


Milan, 26 November 2020 – HOMI, the Lifestyle Exhibition, dedicated to lifestyle and home decorations, initially scheduled for January 2021, has been rescheduled to 5 to 8 September together with the Salone del Mobile.

“Synergy, rationalisation and development are the keywords to re-opening the industry and supporting businesses and professionals alike,” says Carlo Bonomi, President of Fiera Milano: “following the fashion industry’s gathering of its entire value chain in a single week, the design and home decorations industries will also hold their exhibitions at the same time. A revolutionary approach which has transformed a time of crisis into a new opportunity.”

“Holding the two events together,” says Luca Palermo, Member of the Board of Fiera Milano, “will enrich the entire lifestyle system at Milan,  providing it with an even more international arena for its offerings.”

The new calendar will enable HOMI to continue in its work of transforming the event from a simple meeting between supply and demand into an international networking hub for the entire value chain. In expectation of the upcoming event, HOMI will continue to develop its digital project and stay close to businesses and professionals with its year-round visibility platform.

HOMI, the Lifestyle Exhibition, will be held on 5 to 8 September 2021.

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