7 / 11 OCTOBER 2023

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Press Release


World’s leading trade fair for food and beverages confirms its powerful international appeal: participating companies from 76 countries

One year before the opening of Anuga, which will take place from 7 to 11 October 2023, the world’s leading trade fair for food and beverages can already report an excellent level of registrations. For the successful Anuga concept, “10 trade shows under one roof”, this means that well over 90 per cent of the exhibition space has already been booked by participating companies from 76 countries. Bookings are especially high for Anuga Meat, which has an excellent level of participation from national and international key players, as well as for Anuga Organic and Anuga Fine Food.

“Due to the global uncertainty, we initially anticipated to see greater reluctance when it came to booking. We would have expected registrations to be made much later than in previous years. That is why we’re especially pleased with the continued strong interest in Anuga, which is almost on a par with the results seen before the pandemic. Despite the current unpredictability, we are nevertheless seeing many nations planning their participation in Anuga even further in advance. And some even want to expand their presence in order to increase their exports over the coming years,” explains Stefanie Mauritz, Director of Anuga.

Following the slightly weaker presence within the meat segment at Anuga 2021 than usual, Anuga Meat is set to have an exceptionally high level of participation in 2023, including national and international market players.

Interest in the national pavilions is high, with the largest country showcases set to include Germany, Italy, Turkey, Spain, Greece, the Netherlands, China, France, the US and Belgium. The organisers are also pleased with the positive signals they are receiving from China and expect Chinese companies to be well represented at the event once again. As things currently stand, the team does not anticipate any major restrictions.

The registrations to date from across the globe confirm that – despite the impact of price increases, raw material shortages and supply chain problems on the current operating environment – numerous countries worldwide are even more committed to Anuga than before the pandemic. Feedback from exhibitors reveals that their goals with their participation in Anuga are primarily to increase their exports and to open up new sales markets. Achieving greater independence with regard to their existing supplier relationships is a further key priority.

It is not just the major exhibiting nations that benefit from Anuga. The event’s broad spectrum is what makes the world’s leading food trade fair unique. It will showcase products from Albania, Algeria, Indonesia, Iran, Israel, Japan, Jordan, Korea, Malaysia, Nepal, Panama, Pakistan and Sri Lanka, among other countries. The organisers are delighted that Ukraine is also planning to present its products at Anuga again.

“The global food and beverage sector is undergoing a radical transition. New supply chains and customer relationships are being built. The international industry players are focusing on the world’s biggest food trade fair more than ever before in their drive to set the best course for their business for the next three years,” adds Mauritz.

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