11 / 15 February 2022

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From February 11 to 15, 2022, Ambiente will showcase the most important themes of the entire consumer goods range in the Dining, Living and Giving segments. At last, industry and trade can experience trade fairs again: Ordering on site, making international and national contacts and touching products.

Frankfurt am Main, 15th July 2021 – “Every day we are in conversation with our customers who want to be at the upcoming Ambiente to present their products live. That’s why we’re delighted that the world’s largest consumer goods trade show is also a set date for the industry in 2022. Especially after the pandemic period, the trade needs new impulses to boost consumption, the trade fair experience on site and direct ordering. Exhibitors and visitors will find these at Ambiente,” says Philipp Ferger, Vice President Consumer Goods Fairs.

As the leading international trade fair for the consumer goods industry, Ambiente is the ideal platform for marketing innovations and products internationally. Renowned dining brands sare preparing for Ambiente. Numerous industry giants from the living and giving sector have already registered.

“Even if the good sales of many members sometimes suggest otherwise: Ambiente is missing. Above all, it is missing as a real leading trade fair that brings buyers from all over the world to Germany and whose customers we can neither win digitally nor retain in the long term. But it is also missing as a business and communication platform, the latter hopefully in the future also in the direction of the end consumer,” says Jens-Heinrich Beckmann, General Manager of the German Knives and Housewares Association (Industrieverband Schneid- und Haushaltwaren e.V. IVSH). Ambiente is a trendsetter and source of inspiration for the consumer goods sector. As a platform for new products, it presents the trends that end consumers are waiting for in the retail trade. At the same time, it is the hotspot for topics such as sustainability, hospitality and contract business. In addition, it offers a high standard of design topics around the consumer goods range.

Digital supplementary offer
As the leading international trade fair for the consumer goods sector, Ambiente is constantly being developed with an eye to the future. In order to bring industry and trade together even more efficiently and in a more targeted manner, the physical event will be supplemented by online services, such as matchmaking, and live streams from the lecture program. It thus offers exhibitors and visitors new opportunities. Messe Frankfurt has already set up the Nextrade and Conzoom Solutions online platforms from 2019, which provide the consumer goods industry with industry-relevant content 365 days a year and offer digital order and data management. This means that manufacturers and retailers can continue to expand their international reach even after the event, keep up to date with the latest industry topics and benefit from the networking functions on offer.

The next Ambiente will take place from 11 to 15 February 2022.

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